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Muturelism Conference 2026: A Celebration of Resonation

On February 13, 2026, the Muturelism Conference 2026 took place at the Ohsaki Bright Core Hall in Shinagawa, Tokyo, organized by Muture Co., Ltd., a joint venture between Marui Group and Goodpatch. This year marked the second edition of the conference, which brought together 168 participants and 17 speakers from various fields including business, research, design, and education. The conference's theme, "Resonation," inspired a day filled with rigorous dialogue and exchange of knowledge across eight engaging sessions, followed by an after-party.

Event Overview

• - Event Name: Muturelism Conference 2026 - Gather, Interact, Question, Resonate
• - Theme: Resonation
• - Date & Time: February 13, 2026, 12:00 PM – 8:00 PM
• - Venue: Ohsaki Bright Core Hall, Shinagawa, Tokyo
• - Number of Sessions: 8 sessions + After-Party
• - Participation Fee: 4,000 JPY (tax included)
• - Organizer: Muture Co., Ltd.
• - Sponsors: Creative Shift, Human Resources Library, Life is Tech!, AWRD
• - Official Website: Muturelism Conference

The Background

The need for transformation is increasingly evident due to rapid technological advancements, the explosive growth of AI, and shifts in societal structures. In such a dynamic environment, relationships characterized by collaboration and the sharing of perspectives and practical knowledge are more essential than ever.

In its inaugural year in 2025, the Muturelism Conference focused on the concept of “cohabitation,” aiming to foster unexpected encounters that lead to new inquiries. Building on this foundation, the 2026 conference evolved towards a new stage, capturing the essence of coexistence and emphasizing how individuals can resonate together to create new movements.

Program Highlights

The event began with an Opening Talk titled “Resonation Beyond Starting Points and Intentions.” This was followed by a Keynote Session on rediscovering “Living” in experimental environments. Participants then delved into various sessions:

• - Work-Life Resonance: "Working joyfully, living joyfully"
• - Urban and Wild Resonance: “Integrating 'wildness' into urban standards”
• - Social and Business Resonance: “Transcending the divide of opposites”
• - Collective Resonance: “What you see, what I see”
• - Future Generations Resonance: “Living with AI and preparing for happiness”
• - Closing Session: “Are you ready to resonate?”

Organizer’s Insights

Sara Yonehara, Executive Officer and Brand Director at Muture, stated, “The Muturelism Conference serves as a platform to earnestly explore unanswered questions while valuing the exchange of values and dialogue. Through the interaction of diverse practitioners, researchers, and social activists, we aim to create insights and connections that transcend the routine context of daily work.”

This year, the theme of resonance led to rich discussions on often-overlooked subjects, fostering connections that might never have occurred without this gathering. The organizers expressed joy at witnessing the natural synergy and community that emerged from these conversations.

Looking Ahead

The Muturelism Conference is set to continue next year, with details to be announced on its official website and Muture's social media. This commitment to fostering an environment for interaction and innovation around the theme of resonance is indicative of Muture's broader mission as a joint venture founded in 2022, aimed at transforming organizations in Japan’s business and social sectors for a future defined by mutual respect and coexistence.

About Muture

Muture was established as a joint venture between Marui Group and Goodpatch in April 2022, with a vision to realize a future of mutual benefit and coexistence. Designed to facilitate organizational transformation and digital innovation, Muture is dedicated to eliminating dichotomies in business and creating environments where all individuality is honored, and various values can coalesce.

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