#company_number #Buggy Inc. #Toei Agency #film promotion

Strategic Partnership Between Buggy Inc. and Toei Agency

On September 1, 2025, Buggy Inc., headquartered in Shibuya, Tokyo, officially announced its strategic partnership with Toei Agency, based in Chuo, Tokyo. This exciting collaboration aims to revolutionize the digital marketing landscape within the film industry by combining Buggy's expertise in social media advertising with Toei Agency's extensive network in film distribution.

Background of the Partnership

This partnership arises from a shared vision: to enhance the effectiveness of social media and web advertising in promoting films. Buggy brings to the table its strength in managing and executing advertising campaigns across popular platforms like YouTube, Instagram, X, and TikTok. In contrast, Toei Agency boasts robust connections with film distributors and a wealth of experience in the film industry, creating a unique opportunity for synergy.

Together, the two companies aspire to craft tailored media strategies that engage audiences across different demographics. The partnership will also focus on strengthening digital expertise and nurturing talent within Toei Agency, with plans to deepen collaboration for promotional campaigns across the entire group in the future.

By merging Buggy's proficiency in social media promotions and web advertising with Toei Agency's knowledge in film project planning and marketing, the companies aim to significantly bolster promotional support for the film sector.

Future Prospects

Through this strategic alliance, Buggy and Toei Agency aim to establish a new model for the promotional process of films. The collaboration plans to implement joint social media and web advertising promotions on projects contracted for the 2025 fiscal year. Moreover, the partnership intends to expand its collaborative efforts to support promotional activities across the entire entertainment industry, well beyond just film.

The objective remains clear: to deliver the captivating essence of film projects in the most optimal manner, reflecting the evolving landscape of film promotion.

Insights from Buggy Inc.

According to Tatsuji Harasawa, CEO of Buggy, the company has previously been involved with social media promotions for various film projects from Toei Agency, adapting to the changing landscape of when and where people encounter film content. He stresses the importance of utilizing familiar platforms like YouTube and Instagram to cultivate a deeper, more natural connection with audiences, ensuring the magic of movies reaches a broader audience.

Harasawa expresses excitement about building a fresh promotional approach in conjunction with Toei Agency to create opportunities for more people to experience the remarkable art of film.

Commentary from Toei Agency

Shuhiro Kawakami, Director of the Film Sales Department at Toei Agency, echoed similar sentiments. He emphasized the company's mission as a