#Germany #Spielwarenmesse #Essen #BRANDmania

Registration for BRANDmania Now Open

The anticipation for the upcoming BRANDmania festival is building, as preparations are well underway for this remarkable business-to-business event. Scheduled for June 24-25, 2026, at the historic Zollverein Coal Mine in Essen, Germany, this festival promises to be a monumental gathering for brand power. Companies, licensors, and agencies interested in meeting and establishing partnerships now have the opportunity to register for their stand via the BRANDmania website.

A Platform for Innovation and Collaboration

BRANDmania serves as a unique stage that fosters an inspiring atmosphere, designed to connect industry leaders from various sectors, including licensing, entertainment, fashion, food, and toys. The event not only showcases innovative brand presentations but also facilitates cross-industry exchanges. Renowned brands from the last edition are excited to return, affirming BRANDmania's role as a vital hub in the licensing landscape. "With this event, we continue to cement BRANDmania as the primary platform for innovative brand presentations and collaboration," stated Christian Ulrich, a member of the Executive Board at Spielwarenmesse eG.

A Unique Collaboration

This upcoming edition will continue its partnership with Licensing International, further enhancing the event's offerings. Attendees can look forward to a diverse and top-notch lecture program created in collaboration with this esteemed global association. This partnership ensures that participants gain invaluable insights into industry trends and developments, setting the stage for meaningful discussions and relationship-building opportunities.

Kickstarting Activities at Spielwarenmesse

BRANDmania will also make its mark at the Spielwarenmesse at the end of January, which serves as an excellent introduction for both novices and seasoned professionals in the licensing arena. The LicenseLounge, powered by BRANDmania, will be positioned in the NCC West foyer of the Nuremberg Exhibition Center, offering a lively venue for networking and idea exchanges around current market trends.

LicenseTalks and Networking Opportunities

The event will feature 'LicenseTalks,' beneficial sessions focusing on licensing business updates, presented in collaboration with Licensing International and Licensing Magazine. These talks will provide valuable knowledge and insights from international speakers about the industry's most crucial developments in brief, engaging formats. A Coffee Break event on Wednesday afternoon will give visitors the chance to network and connect with others in a relaxed setting.

About BRANDmania

At its core, BRANDmania is all about forging connections in brand collaborations and partnerships. As a B2B networking event, it aims to unite businesses and brands across diverse industries. By bringing together such a vast array of sectors, from licensing to retail, BRANDmania is poised to capitalize on the momentum and enthusiasm surrounding brand licensing.

This festival at the luxurious Grand Hall in the historic Zollverein Coal Mine promises to shine a spotlight on the evolving landscape of licensing and partnerships. With its comprehensive approach, which includes event programming and online activities, BRANDmania represents a year-round initiative led by Spielwarenmesse eG. The organization demonstrates its commitment to fostering industry innovation and addressing pressing trends through various platforms throughout the year.

As we gear up for this dynamic event, the excitement and expectation surrounding BRANDmania continue to grow. Don't miss the chance to be part of this grand festival celebrating brand power and creative collaborations in Essen!