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The 63rd Senden Kaigi Award: A Milestone in Japanese Advertising

The 63rd Senden Kaigi Award, organized by Senden Kaigi Inc. from Minato City, Tokyo, reached a remarkable milestone this year, amassing a staggering 564,909 entries within the general category. The submission closed on October 7, indicating a thriving interest and creative expression within Japan's advertising landscape.

The Senden Kaigi Award represents the pinnacle of public advertising competitions in Japan, encouraging aspiring and seasoned creatives alike to submit innovative advertising ideas. Participants are invited to present their works in the form of catchy phrases, storyboards, or scripts. This year, the competition featured contributions from 30 companies in the general category and 15 companies in a separate division for high school students, showcasing the breadth of talent across various age groups.

Breakdown of Entries

The impressive total of 564,909 consists of:

• - Catchphrases: 558,089 entries
• - Video Ads: 2,731 submissions
• - Audio Ads: 4,089 pieces

The tally for the high school division is still ongoing.

The overwhelming number of submissions highlights a vibrant community engaged in advertising, reflecting the evolving trends and new ideas coming out of Japan. Senden Kaigi Inc. expressed immense gratitude for the numerous entries received, emphasizing the value of fresh perspectives in advertising art.

Upcoming Schedule

Looking ahead, significant dates have been marked for the award process:

• - December 27: Announcement of successful applicants in the general and high school divisions for the first round.
• - January 30: Publication of the winners of the sponsor awards in the general category, and second and third rounds, along with announcements for the high school bracket.
• - Mid-February: The award ceremony will take place in Tokyo, where the final results will be unveiled.

The names of the finalists will be featured in the digital edition of the monthly magazine, Senden Kaigi, further enhancing their visibility in the advertising community.

About the Senden Kaigi Award

The Senden Kaigi Award invites ideas for advertising campaigns, allowing participants from all backgrounds to engage. The general category seeks creative concepts for advertising tasks set by sponsoring companies, targeting products, services, and corporate ads.

In the high school division, participants are tasked with creating catchphrases as part of the competition, which supports individual and group submissions.

Eligibility Criteria

The competition is open to individuals of any age, profession, or nationality, granted they submit their work under their names. However, previous gold, silver, or bronze award winners, as well as individuals engaged in current project-related advertising, are ineligible to participate.

Submission Guidelines

Participants must register on the official Senden Kaigi Award website to submit their work:

• - General Category: Create your entries based on the guidelines provided by the sponsoring companies.
• - High School Category: Individual or group submissions are welcomed.

Judging Panel

The panel comprises about 100 professionals from the advertising industry, including dedicated copywriters, CM planners, and creative directors, ensuring that the best entries are recognized.

Awards Overview

General Category Awards include:

• - Grand Prize (1): Trophy, certificate, and ¥1,000,000 cash
• - Copy Gold (1): Trophy, certificate, and ¥300,000 cash
• - Video & Audio Gold (1): Trophy, certificate, and ¥300,000 cash
• - Silver (6): Certificate and ¥50,000 cash
• - Student Awards (multiple): Certificate and ¥50,000 cash

High School Category Awards feature:

• - Grand Prize (1): Trophy, certificate, and a ¥100,000 gift card
• - Runner-up (1): Trophy, certificate, and a ¥80,000 gift card
• - Gold (1): Certificate and a ¥60,000 gift card
• - Silver (1): Certificate and a ¥50,000 gift card

The possibility of changes in the award categories exists, and finalists will be invited to the award ceremony.

The official website for the 63rd Senden Kaigi Award can be found here. This competition not only stimulates creativity but also bridges the gap between aspiring talent and established professionals in the advertising world. As the final results near, excitement builds for what could be the next landmark in Japanese advertising.