#United States #Dallas #Olive Oil #Bertolli #Canola Oil

Bertolli Launches New Innovation for Everyday Cooking

Bertolli, the world's top olive oil brand, has unveiled its latest product aimed at American households who are yet to embrace olive oil in their cooking routines. Despite olive oil's reputation as a healthy and versatile cooking oil, a staggering 43% of U.S. families still refrain from using it. Concerns over cost, flavor preferences, and uncertainty regarding cooking methods often deter many from integrating this Mediterranean staple into their meals.

To tackle this issue, Bertolli introduced its new product, Bertolli Canola + Olive Oil, a healthy blend designed to ease consumers into the world of olive oil cooking. With a composition of 85% canola oil and 15% Bertolli olive oil, this innovative blend offers the comforting familiarity of canola while providing a healthy option enriched with olive oil's benefits.

Bridging the Gap with Familiarity

Maca Garau, VP of Marketing North America and LATAM at Deoleo, explained the motivation behind this product: "We wanted to create something for the millions of households that haven’t yet made the leap to cooking with olive oil. For those who already do, we hope they continue incorporating it into their meals. Our goal is for more people to discover the ease and enjoyment of cooking with olive oil, giving them a comfortable place to start with our new campaign, 'Bring the Oomph.' Sometimes it just takes a little spark to turn an ordinary meal into something memorable."

Bertolli Canola + Olive Oil serves as an everyday cooking oil option, catering specifically to users of canola oil. Its neutral flavor, high-heat stability, and versatility make it suitable for a variety of cooking methods, from sautéing and roasting to baking.

A Strategic Move for Healthy Cooking

Thierry Moyroud, CEO of Deoleo North America and LATAM, recognized the importance of this product in making olive oil more approachable: "For decades, Bertolli has highlighted the benefits of olive oil. With our new blend, we're opening the door for millions of households that have yet to experience these benefits. We believe that increasing the popularity of olive oil starts from simplifying the entry point for everyone."

The new oil blend is now available in Kroger stores across the nation, offered in two convenient sizes: a 25.36 fl. oz. squeeze bottle and a larger 50.72 fl. oz. family-size option. It can also be purchased online through platforms like Amazon, with prices starting at $6.99, depending on the market.

A Legacy of Quality

Bertolli's commitment to high-quality olive oil dates back to its origins in Tuscany in 1865. The brand has since expanded globally, providing consumers in over 40 countries with diverse options that cater to various taste preferences and cooking needs. Alongside its line of olive oils, Bertolli also offers vinegars, a selection of olives, and olive oil sprays, contributing to its reputation as a go-to brand for Mediterranean cooking.

In addition to introducing innovative products, Bertolli is dedicated to sustainability and environmentally-friendly practices, striving to enhance culinary experiences while making a positive impact on the planet.

For more details about Bertolli and its product offerings, visit Bertolli Olive Oil. Through reaching out to more households, Bertolli aims not just to sell olive oil, but to change the cooking habits of Americans, one meal at a time.

As people begin to embrace the benefits of cooking with olive oil, the culinary landscape in American homes may soon be transformed, one dish at a time. It's a step towards healthier cooking options, and Bertolli is leading the charge with its innovative and approachable products.