Astara Capital Partners Launches Unified Service Partners for Roofing Services
Astara Capital Partners, a private equity firm with a focus on operational efficiency and middle market investments, has launched a new initiative called Unified Service Partners (USP). This platform is specifically designed to cater to the re-roofing needs of residential, multi-family, and commercial customers across the United States. The announcement marks a significant step in Astara's strategy to consolidate roofing services under a single operational umbrella.
Kelly Veatch, the newly appointed CEO of USP, leads a robust management team dedicated to the shared vision of enhancing business growth while ensuring exceptional customer experiences. Drawing on extensive experience across home service sectors—including landscaping, HVAC, and waste management—Veatch emphasizes the importance of building a solid foundation with the right personnel. “Getting the team right is paramount to our success,” Veatch stated. “Our goal is to unify top roofing companies on a common platform that allows for both sustainability and long-term growth.”
With an active commitment to expanding its network, USP has already made strategic investments in three roofing companies, each with a remarkable track record in their respective markets. Among these, Level Roofing in Orlando, Florida, founded by Alejandro Rubin and Daniel Caceres, is ready to expand its influence following its partnership with Astara. Rubin notes, “By collaborating with Astara, we can accelerate our growth and enhance our sales strategies for increased geographical coverage.” This investment is also seen as a boon for their workforce, as employees will benefit from enhanced career prospects within the growing organization.
Envision Roofing is another strategic addition to the USP portfolio, located in Prosper, Texas, and led by Mike Fellman, who now serves as COO of USP. Fellman, with nearly four decades of experience in the roofing industry, expressed his initial hesitations about seeking a financial partner. However, he recognized the unique opportunities that partnering with Astara could offer. “I wasn't looking for a partner, but the potential to scale across multiple U.S. regions with the right backing is extraordinary,” he remarked.
Additionally, Pappas Roofing, based in Plano, Texas, founded by Bill Pappas, has joined the fold, bolstering USP's presence in the region. Bill expresses enthusiasm about the collaboration, sharing, “Partnering with Astara equips us with invaluable resources that will propel our expansion both within Texas and beyond.” Each of these founders retains ownership and leadership roles in their respective companies, ensuring continuity and expertise within the newly formed structure.
The leadership at Astara feels optimistic about their partnerships with USP's founders, recognizing their accomplishments and potential for future growth. Rob Groberg, a partner at Astara, echoed this sentiment by stating, “We are grateful to Alejandro, Daniel, Mike, and Bill for the opportunity to partner with them on this exciting venture.”
Astara's investment into USP aligns with their established expertise in the building products and home services sectors, and showcases their commitment to nurturing businesses with a founder-focused approach. The company is poised to actively seek additional acquisition and partnership opportunities as it aims to expand its footprint across the U.S. roofing industry.
In summary, Unified Service Partners aims to become a leading force in the roofing sector, bringing together established names to collaborate on service excellence while amplifying growth opportunities across different states. For more information, stakeholders and interested parties can visit USP’s official webpage at www.unifiedservicepartners.com or reach out to their Vice President of M&A, Jeff Gerdes.
Kelly Veatch, the newly appointed CEO of USP, leads a robust management team dedicated to the shared vision of enhancing business growth while ensuring exceptional customer experiences. Drawing on extensive experience across home service sectors—including landscaping, HVAC, and waste management—Veatch emphasizes the importance of building a solid foundation with the right personnel. “Getting the team right is paramount to our success,” Veatch stated. “Our goal is to unify top roofing companies on a common platform that allows for both sustainability and long-term growth.”
With an active commitment to expanding its network, USP has already made strategic investments in three roofing companies, each with a remarkable track record in their respective markets. Among these, Level Roofing in Orlando, Florida, founded by Alejandro Rubin and Daniel Caceres, is ready to expand its influence following its partnership with Astara. Rubin notes, “By collaborating with Astara, we can accelerate our growth and enhance our sales strategies for increased geographical coverage.” This investment is also seen as a boon for their workforce, as employees will benefit from enhanced career prospects within the growing organization.
Envision Roofing is another strategic addition to the USP portfolio, located in Prosper, Texas, and led by Mike Fellman, who now serves as COO of USP. Fellman, with nearly four decades of experience in the roofing industry, expressed his initial hesitations about seeking a financial partner. However, he recognized the unique opportunities that partnering with Astara could offer. “I wasn't looking for a partner, but the potential to scale across multiple U.S. regions with the right backing is extraordinary,” he remarked.
Additionally, Pappas Roofing, based in Plano, Texas, founded by Bill Pappas, has joined the fold, bolstering USP's presence in the region. Bill expresses enthusiasm about the collaboration, sharing, “Partnering with Astara equips us with invaluable resources that will propel our expansion both within Texas and beyond.” Each of these founders retains ownership and leadership roles in their respective companies, ensuring continuity and expertise within the newly formed structure.
The leadership at Astara feels optimistic about their partnerships with USP's founders, recognizing their accomplishments and potential for future growth. Rob Groberg, a partner at Astara, echoed this sentiment by stating, “We are grateful to Alejandro, Daniel, Mike, and Bill for the opportunity to partner with them on this exciting venture.”
Astara's investment into USP aligns with their established expertise in the building products and home services sectors, and showcases their commitment to nurturing businesses with a founder-focused approach. The company is poised to actively seek additional acquisition and partnership opportunities as it aims to expand its footprint across the U.S. roofing industry.
In summary, Unified Service Partners aims to become a leading force in the roofing sector, bringing together established names to collaborate on service excellence while amplifying growth opportunities across different states. For more information, stakeholders and interested parties can visit USP’s official webpage at www.unifiedservicepartners.com or reach out to their Vice President of M&A, Jeff Gerdes.
Topics Consumer Products & Retail）
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