Transforming BtoB Strategies: Insights from 40 Leading Companies at the AI Conference

From August 18 to 21, 2023, LANY, a digital marketing support company based in Shibuya, Tokyo, will be taking part in a conference organized by MarkeMedia called "Is AI's Responses Mediocre Due to Ordinary Input? - Awakening AI to Shape Second Half Strategies with Success Stories from 40 Leading Companies." This four-day event is set to unveil invaluable insights on how to elevate BtoB marketing strategies beyond generic AI-generated recommendations.

Why BtoB Strategies Often Fall Flat

Many businesses find themselves at a dead-end when consulting AI for strategic direction, often receiving generic advice that fails to address their unique contexts. AI's outputs are based on average data gleaned from online sources, leading to recommendations that may not fit specific markets, audiences, or products. In the rapidly evolving landscape of BtoB marketing, success hinges not on the volume of strategies or tools but on an organization’s ability to sift through real success and failure stories to refine their approach.

At this conference, 40 frontrunners in marketing support, tool provision, and lead acquisition will share real, actionable strategies honed through hard-won experience. With multiple perspectives, participants will benefit from diverse insights that could directly inform their own strategic initiatives, rather than relying on potentially irrelevant case studies.

Learning from Real-World Experiences

Each session at the conference has been carefully crafted to go beyond mere polished success stories. Attendees will learn:

- Why a particular strategy resonated in its specific market.
- The costs incurred from skirting around ineffective strategies.
- Which initiatives genuinely led to success and which were dead ends.
- The often-hidden decision-making processes that occur behind the scenes.

These insights will help participants develop a robust understanding of "reproducible winning paths" within their organizations.

Defining Boundaries for AI and Human Judgment

The conference will also delve into the lines between tasks suitable for AI and areas where human judgment is irreplaceable. Specific frameworks for selecting actionable strategies will be discussed, aiming at ensuring that companies do not waste resources on ineffective measures. Additionally, attendees will explore the necessary organizational designs that enhance collaboration among marketing, information systems (IS), and sales teams.

Rather than asking, "What strategies should we adopt?" attendees will focus on "Which success stories can we adapt to our organization?" This conference is an opportunity for businesses to arm themselves with genuinely practical tools for executing strategies in the latter half of 2026.

Who Should Attend?

This conference is tailored for professionals seeking cutting-edge, firsthand information that drives results in today’s BtoB market. Whether you need clarity on budget allocation for effective campaigns or a prioritization plan for various channels such as advertising, SEO, and content marketing, this event will provide the insights required to refine and elevate your strategies. Moreover, those looking to innovate by leveraging successful case studies from other companies will find the conference invaluable.

Event Details

- Dates: August 18, 19, 20, 21, 2023 (Four days)
- Registration: Interested participants can register via the application form available at the bottom of this link.
- Participation Cost: Free
- Bonus for Attendees: Exclusive access to a guide on the introduction of "claude code," providing essential knowledge for those eager to experiment with this trending AI technology.

About LANY

LANY is dedicated to partnering with businesses for sustained growth through comprehensive digital marketing support. The company offers advanced insights into SEO, LLMO (AI search optimization), content marketing, and web advertising management. Their approach goes beyond traditional consulting—they integrate with client teams to support strategic planning, execution, and continuous improvement.

For more about LANY, check their official website.