Sonic & Friends Collaborates with Sanrio for Adorable Merchandise Launching in November 2025

Sonic & Friends x Sanrio Characters Merchandise Launch

A much-anticipated collaboration is finally coming to fruition! SEGA FEV, a company under the SEGA Group, is excited to announce the launch of official merchandise featuring "Sonic & Friends" alongside beloved Sanrio characters. Set to hit stores on November 7, 2025, the collection has already captured the hearts of fans since its debut at the Tokyo Toy Show 2025.

Event Celebration and Exclusive Offers

To celebrate the launch, a special event will take place on November 8, 2025, at the Hobby Palace Ginza Main Store. Attendees will have the opportunity to take photos with Sonic himself, as well as receive exclusive novelties with their purchases. Anyone who spends over 2,000 yen will walk away with an original-designed Sonic & Friends clear file, while supplies last.

Details of the event:

- Date: November 8 (Saturday)
- Location: Front entrance of Hobby Palace Toy Park, Ginza, Chuo-ku, Tokyo
- Times:

- Session 1: 1:00 PM – 1:30 PM
- Session 2: 3:00 PM – 3:30 PM

Limited Edition Toys That You Won't Want to Miss

The items being released include the Sonic & Friends Sanrio Characters plushies and mascots. The plushies come in various characters paired together—like Sonic with Hello Kitty, Tails with Cinnamonroll, Knuckles with Kuromi, and more. Each plushie is approximately 230mm x 300mm x 200mm and priced at 4,950 yen.

The mascots are pocket-sized companions featuring characters like Dr. Eggman with Pom Pom Purin and Shadow with Hangyodon. These adorable collectibles, priced at 2,420 yen and measuring 110mm x 150mm x 100mm, include a handy ball chain for easy attachment.

Fans can take advantage of this unique chance to put the cutest combo of characters on display!

Be the First to Get Your Hands on the Goods

For those eager to secure these exclusive collaborative items, be sure to visit SEGA Store Tokyo for an early sale starting October 31, 2025, before the nationwide release. This flagship store is a quintessential destination for Sonic fans and visitors to immerse themselves in the cuteness of the new collection.

What to Expect from Sonic & Friends Animated Series

Launched on TikTok in August 2023, Sonic & Friends is a short animation series featuring not just Sonic but also his friends Amy, Tails, Knuckles, and Dr. Eggman. Each episode garners over 2 million views within a month of its release, showcasing the series' immense popularity. Fans from around the globe flood the comments section with vibrant expressions such as "Soooooo Cute!" and "MIRA QUE BONITOS!" reflecting the global appeal of Sonic and his friends.

Join the Cutest Revolution!

To get an early glimpse at these adorable collectibles and stay updated on everything Sonic & Friends, make sure to check out their official TikTok channel here. This is your chance to dive into a world that perfectly blends nostalgia with modern charm!

Character Lineup for the Plushies: