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Anthropologie Weddings Debuts Fall 2025 Gown Collection

On October 20, 2025, Anthropologie Weddings proudly unveiled its latest Fall 2025 Gown Collection, a thoughtfully curated selection of bridal gowns designed to resonate with modern brides. This exclusive 40-piece collection showcases stunning styles, with more than half of them being unique to Anthropologie. A notable highlight of this year's collection is the introduction of Pronovias, a renowned name in bridal fashion, featuring eight beautiful gowns that will be available in stores.

The launch is divided into two phases, beginning with the special Pronovias assortment on October 20, featuring six gowns available in stores nationwide. Following this, on October 27, the full collection will be available, which includes 32 more styles from favorite designers such as Watters, Jenny Yoo, Rish, and Besa. This layered approach ensures that brides have access to a diverse range of options, catering to various tastes and preferences.

Holly Thrasher, Chief Merchandising Officer at Anthropologie Women's and Weddings, emphasized the changing definition of bridal fashion: "As our customers' definition of bridal continues to evolve and expand, so does our offering. We’ve seen incredible momentum across the category, from growing demand for white dresses and loungewear to millions of product views and bridal items favorited." This aligns with the current trends pushing for a more inclusive and varied bridal experience.

The Fall 2025 Gown Collection is designed to cater to a broad spectrum of styles and silhouettes. The offerings include romantic lace, structured corsetry, modern tailored designs, and soft draping, making it easy for brides to find their perfect fit. Additionally, many gowns come in extended sizes, underscoring Anthropologie Weddings' commitment to inclusivity and accessibility.

This collection is not just about the gown; it reflects a larger trend where brides are seeking more than a traditional dress. Anthropologie Weddings has noted a significant increase in wedding-related searches by 26%, alongside an impressive total of nearly two million wedding items favorited and approximately 76 million product views, which marks an 11% increase from the previous year. In response to this growth, the brand plans to open four new Weddings shops within existing Anthropologie locations this year.

Moreover, as the demand for bridal fashion expands beyond traditional attire, Anthropologie is also venturing into additional categories such as white dresses for various occasions, loungewear, intimates, swimwear, and accessories, aiming to cater to brides throughout their entire journey, from engagement to honeymoon.

The Fall 2025 collection is currently available online, and Anthropologie Weddings shops across the country will stock the full assortment by October 27. Brides looking to explore this collection are encouraged to book appointments with stylists, providing them with a personalized experience as they seek out their ideal gown.

About Anthropologie

Anthropologie is a modern lifestyle brand that provides a unique blend of fashion, home goods, and bridal wear. The company emphasizes joyful self-expression and inspired living, creating immersive shopping experiences that promote discovery and confidence among its customers. As a destination for a woman's full lifestyle, Anthropologie combines curated collections with exclusive brands to reflect contemporary living in every aspect, from wardrobes to home decor. With over 220 stores worldwide, Anthropologie prioritizes inclusivity, creativity, and community, ensuring that every customer feels seen and celebrated in their journey.