Exploring Future Ways of Living: Age-Well Design at the Osaka Expo

From April 29 to May 5, 2025, AgeWellJapan showcased innovative ideas about aging positively and living well at the Osaka Kansai Expo. This event is part of the 2025 World Expo, aimed at featuring concepts that resonate with the theme of “designing a future where lives shine brightly.” With initiatives such as their grandchild support service, "Motto Mate," and multi-generational community spaces known as "Mottba!", AgeWellJapan is paving the way for a more inclusive and positive society for all ages.

Engaging Visitors in Self-Discovery

During the expo, AgeWellJapan set up an interactive booth within the Future Life Experience (FLE) area, inviting visitors to explore their new perspectives on age. They implemented a range of engaging activities, such as the "Age-Well Type Diagnosis," where attendees could learn about their aging styles. Additionally, guests were encouraged to declare their intentions towards Age-Well living and participate in a photo session to reflect their newfound insights.

The booth received an impressive footfall of approximately 3,500 attendees, who also answered a thought-provoking survey focused on aging in the 100-year life era, with 857 responses collected—801 from Japan and 56 from overseas participants.

Results of the Survey: Insights into Future Living

The survey indicated a strong interest in quality living, with around 57% of participants expressing a desire to live up to 100 years. More than 90% acknowledged understanding the Age-Well philosophy and expressed a wish to apply its principles in their lives. Through the Age-Well Type Diagnosis, a notable 42% identified as "learning and challenge-oriented" while 34% termed themselves "socially contributive," highlighting a general inclination towards personal growth and helping others. Moreover, when asked about what time they value most, many pointed to "hobby time" (34%) and "family connections" (25%), underscoring a shared focus on authenticity and relationships.

These findings reveal a growing awareness not solely on longevity but significantly on how one wants to live and whom they wish to share their lives with.

Voices from Attendees

Numerous positive remarks from visitors reflect their enthusiasm for the concept of Age-Well:

- "I hope this concept spreads so that everyone can age positively!"
- "I found the ideas to be compelling and exciting."
- "Learning about Age-Well for the first time felt empowering! The type diagnosis was a perfect fit for me!"
- "This was a fun opportunity to think about the future!"
- "Age-Well is something that should resonate with all generations."
- "I find this initiative wonderfully inspiring and want to support it!"

The Exhibition Overview

Event Name: 2025 World Expo, Osaka Kansai Expo
Location: Osaka, Yumeshima
Exhibition Duration: April 29 - May 5, 2025
Projected Attendance: Approximately 3,500 attendees
Stage Theme: "Towards a Society Without Ageism—Achieving an Age-Well Community" (held on April 29)
Area: Future Life Village

Upcoming, AgeWellJapan will be presenting again on June 22, focusing their discussion on “Age-Well” at the Future Life Village. We encourage everyone to participate!

Team Expo Pavilion and FLE

The Future Life Experience is a practical space within the Osaka Kansai Expo that aims to co-create ideas and experiences that envision society post-2025. It serves as a platform for discussing future living related to food, culture, and healthcare. The Theater Expo Pavilion promotes SDGs through collaborative projects among various participants, striving to achieve a cohesive future society. Participants from companies, universities, NGOs, and more are working together, aiming for solutions to societal issues and seamless dialogue to promote new creativity.

About AgeWellJapan

AgeWellJapan operates with the vision of “becoming a partner for an Age-Well life,” focusing on the well-being of the senior generation. They run several initiatives including the grandchild-centered support service "Motto Mate," community spaces like "Mottba!", and the Age-Well Design Lab, contributing to research on sustainable aging communities. Their remarkable achievements have been acknowledged by prestigious platforms such as Nikkei Cross Trend and Forbes Japan.

Website: AgeWellJapan

For inquiries regarding this press release, please contact:
AgeWellJapan Public Relations
Email: [email protected]