#USA #New York #Candy Crush Saga #Thundercat #Music Season

Candy Crush Saga and Thundercat: A New Music Experience

In a groundbreaking event for music lovers and gamers alike, Candy Crush Saga® is unleashing a new campaign that synergizes music with gameplay in an unprecedented way. Beginning November 6, 2025, fans can immerse themselves in a new version of Diana Ross's classic track "Upside Down," reimagined by Grammy-winning artist Thundercat. This one-of-a-kind collaboration transforms how we experience music, engaging our senses through sight, sound, and even taste.

A Playable Music Video

At the heart of this campaign is an innovative playable music video that allows fans to interact with the song in real-time. Users will find themselves stepping into the track by using the familiar match-3 game mechanics that made Candy Crush a household name. By swiping and matching colors, players will unlock captivating visuals and sounds synced to the beat, creating a vibrant experience full of surprises. "With every swipe, fans can literally influence the story and rhythm of the track," said marketing VP Luken Aragon. This gamified approach makes the song not just something to listen to, but a real-time interaction that engages players in a joyful and colorful way.

Taste the Beat

What sets this campaign apart is its completely novel feature: bone-conduction lollipops. These limited-edition treats are designed to create a literal taste of the music. Utilizing bone-conduction technology, these lollipops vibrate gently through the jawbone, enabling candy lovers to taste the music as they enjoy the sweet flavor. As the track resonates, fans experience a surreal fusion of music and taste that bridges the gap between auditory and gustatory sensations—a combination that has never been done before.

Exclusive Access

Starting November 6, fans can dive into the playable music video and get their hands on these unique lollipops for free. Those curious enough to try this multisensory experience can find it exclusively through the dedicated site candycrushupsidedown.com, with lollipops available on a first-come, first-served basis until supplies last. This inventive distribution method makes the experience even more enticing, as fans rush to taste the music firsthand.

Celebrating Music Season

In conjunction with this exciting campaign, Candy Crush Saga is also hosting its annual Music Season event, running from November 3 to December 7, 2025. Players can join in on special events featuring music-themed challenges and sweet rewards, helping to make even the game's levels feel like a musical celebration. This campaign taps into the nostalgia and joy often associated with music, reinforcing Candy Crush's mission to bring fun and playfulness to its large international audience.

Thundercat's Involvement

For Thundercat, the collaboration is a chance to celebrate a legendary song in a fresh way. "I'm grateful to Candy Crush for the opportunity to cover such a legendary song," he stated. The artist is known for his innovative style, effortlessly blending genres like funk, jazz, soul, and R&B in a way that resonates with audiences worldwide.

Conclusion

In a landscape where many musical campaigns feel expected and traditional, Candy Crush Saga and Thundercat’s new music season breaks the mold. By merging gaming, music, and taste in such an imaginative way, they bring an infectious sense of joy and color back into the music culture. As the line between sound and play continues to blur, fans are invited to join in on this unique celebration of creativity and fun. Don’t miss your chance to experience this revolutionary campaign—you won’t just hear the music, you’ll be able to taste it! Tune into "Upside Down" across all major streaming platforms and get ready to embark on an extraordinary multisensory adventure.