WALOVI Launches New Plant-Based Drinks to Transform Healthy Beverage Industry

WALOVI Introduces Exciting New Products



On August 10th, WALOVI made waves in Guangzhou by unveiling two innovative beverages: LEGEND-KING, a natural energy electrolyte drink, and LEMULI, a delightful natural berry juice. These launches are accompanied by fresh bottle designs for their classic line, signaling a bold step into a new era of natural plant-based drinks.

WALOVI has enjoyed six consecutive years as the leading brand for plant-based beverages. This proactive approach caters to the rising global demand for health-focused products while also accelerating the brand's international expansion. The launch of LEGEND-KING marks a significant milestone as the world's first A+++ Clean-label electrolyte drink. This product is powered by the natural energy derived from ginseng and coffee bean extracts, completely free from taurine and synthetic caffeine. It's not just low in sugar; it also revitalizes and hydrates, making it an ideal choice for work, study, gaming, sports, and daily life.

Championing Youth and Health
Li Yunrui, a young actor and the global ambassador for LEGEND-KING, spoke passionately about how this drink has supported him through various challenges. The product is more than just a beverage; it symbolizes courage and inspires young dreamers to face challenges head-on, embodying the spirit of a 'hero' in their daily lives. This is further exemplified by the title bestowed upon teenage motocross champions as 'King Hero Riders' by WALOVI.

On the other hand, LEMULI targets children’s eye health with its blend of anthocyanin-rich blueberries and raspberries, offering parents a clean-label option free from flavorings, colorings, and preservatives. This aligns with health-conscious trends, allowing parents to make informed choices for their children. The new bottle design, inspired by the elegant curves of bamboo joints and traditional Chinese pavilions, represents vitality and a heroic spirit. According to Zhang Linghe, another global ambassador for WALOVI, this new design signifies a revitalization of healthy living.

Consumer Trends
Data from Ipsos indicates a substantial rise in the plant-based beverage market share, surging from 45% to 70% in 2025, with a staggering 96% of consumers emphasizing the importance of natural and functional benefits. This shift has led to three fundamental changes: consumers are now diligent label readers, they demand precise solutions, and they look for added value beyond merely being labeled 'additive-free.'

In 2026, WALOVI continued its aggressive global market expansion, appointing celebrity footballer Erling Haaland and rising young actor Zhang Linghe as brand ambassadors. The brand is actively enhancing its presence in key Southeast Asian markets while strengthening local distribution channels. This strategy aims to embed natural plant-based drinks in the lifestyle choices of the new generation, ushering in a fresh era of healthy living across all dimensions of life.

With these exciting developments, WALOVI is set to lead the charge in the growing beverage revolution, combining tradition, innovation, and health in ways that resonate deeply with consumers. As the market for plant-based products continues to expand, WALOVI stands at the forefront, ready to redefine the boundaries of health-conscious drinking.

Topics Consumer Products & Retail)

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