#China #Guangzhou #WALOVI #LEGEND-KING #LEMULI

Introducing Walovi's Latest Innovations in Natural Beverages

On August 10, at an event in Guangzhou, Walovi, the world’s leading plant-based beverage brand for six consecutive years, unveiled two new products: the electrolytic energy drink LEGEND-KING and the natural berry juice LEMULI. This launch signifies a new era in the natural beverage sector and aims to respond to the increasing global demand for healthy consumption options, which supports Walovi's continuous global expansion.

The Making of LEGEND-KING

LEGEND-KING stands out as the first “clean label” electrolytic energy drink rated A+++. Unlike many conventional energy drinks, it sources its natural energy from ginseng extracts and coffee grains, avoiding synthetic taurine and caffeine. With a low sugar profile, this refreshing drink promotes hydration and is suitable for various activities such as studying, gaming, sports, and daily life. During the product launch, global ambassador Li Yunrui emphasized how LEGEND-KING has been a part of his daily routine, reflecting its broad appeal.

Additionally, the drink has resonated strongly with youth culture, particularly among young motocross champions, who are now celebrated as “King Hero Riders.” This association positions LEGEND-KING as a symbol of courage, urging young consumers to strive for greatness and overcome challenges.

LEMULI: A Focus on Children's Health

Walovi's second launch, LEMULI, caters specifically to children's eye health. This product combines blueberries and raspberries, known for their high anthocyanin content, and comes without artificial flavors, colors, or preservatives—making it an ideal option for health-conscious parents. As a “clean label” choice, LEMULI represents a commitment to wholesome, natural ingredients that parents can trust.

Design and Branding Innovations

The company has also introduced a new bottle design inspired by the elegant curves of bamboo knots and traditional Chinese pavilions, marking its global debut with a blend of sophistication and cultural heritage. This packaging reflects not only the vitality of plant-based living but also embodies a heroic spirit. Zhang Linghe, another global ambassador for Walovi, praised this new design as a defining look for a healthy lifestyle.

Market Trends and Consumer Insights

According to Ipsos data, the penetration rate of plant-based beverages surged from 45% to 70% in 2025, with 96% of consumers prioritizing natural characteristics and functional benefits in their choices. Ye Jizeng, Vice President of Guangzhou WALOVI Great Health Industry Co., Ltd., highlighted a fundamental shift in consumer behavior: people are now taking the initiative to read labels and seek precise solutions that offer added value beyond simple claims of being “additive-free.”

Expanding Global Presence

Walovi is accelerating its international expansion this year by appointing renowned football star Erling Haaland and rising actor Zhang Linghe as brand ambassadors. The company is strengthening its presence in key Southeast Asian markets while enhancing local distribution networks to bolster the appeal of Walovi among the youth and grow its global influence.

As Walovi moves forward, they envision natural plant-based beverages becoming an essential aspect of modern lifestyle for the younger generation, paving the way for a new era of healthy living regardless of circumstances. This strategic initiative promises to redefine the beverage landscape as it continues to adapt to consumer preferences and health trends.