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FrogData Unveils FixedOps Velocity at NADA 2025

FrogData, a leading name in the automotive data analytics sector, has made waves at the National Automobile Dealers Association (NADA) convention by launching its innovative service marketing solution, FixedOps Velocity. Designed to revolutionize how automotive dealerships engage with their customers, this platform aims to transform service departments into dynamic revenue generators.

The Importance of Service Marketing

According to Tej Soni, CEO of FrogData, service departments contribute nearly 50% of a dealership's overall revenue. However, these departments often lack strong marketing support. FixedOps Velocity addresses this significant gap. By focusing on hyper-local marketing strategies, the solution enables dealerships to effectively compete with independent repair shops while tapping into the often-overlooked post-warranty customer segment.

The unique selling point of FixedOps Velocity lies in its tailored approach, which strategically connects dealerships with customers in their immediate communities. "With FixedOps Velocity, we are equipping dealerships with the tools they need to improve their local visibility, thereby driving higher returns on investment and fostering long-term growth," Soni says.

Key Features of FixedOps Velocity

The platform comes loaded with features designed to enhance service marketing:
1. Dedicated Service Website: This online presence is meticulously optimized for local searches, enabling seamless online booking. It features a resource hub packed with promotional offers, OEM education, customer testimonials, and maintenance guidance.
2. Hyper-Local Digital Marketing: By utilizing targeted channels and platforms, the solution enhances dealership visibility among local customers, ensuring they are front-of-mind when services are needed.
3. Strategic Social Media Management: FixedOps Velocity promotes dealer service departments through engaging content and targeted advertising, focusing on social media platforms like Facebook and TikTok to reach local audiences effectively.
4. Managed Customer Engagement: The platform innovatively builds trust and improves customer retention rates by delivering customized messaging that highlights dealership expertise and value.

Bridging the Service Marketing Gap

Research indicates that approximately 25% of automotive searches are related to parts and services, yet dealers manage to retain only about 30% of customers after their warranties expire. This represents an underserved market ripe with opportunities for dealerships.

The annual automotive service market, worth a staggering $180 billion, is on an upward trajectory, primarily driven by an increased average vehicle ownership age—currently at 12.5 years—and the rising complexity of vehicles that necessitate specialized services. By employing hyper-local marketing strategies, FixedOps Velocity positions dealerships as the primary service center within their communities, leveraging the lucrative possibilities this evolving market presents.

Soni reinforces the idea by stating, "Dealerships are facing a marketing problem, not a market problem. This innovative solution is set to enhance service marketing efforts, optimize service department utilization, and build trust with customers right in their neighborhoods. We are excited to present this transformative platform at NADA 2025."

About FrogData

FrogData, headquartered in San Francisco, is a recognized leader in the automotive industry, specializing in AI-driven analytics platforms. With a clientele of over 1,000 dealerships, the company stands out for its seamless integration with major dealer management systems (DMS), customer relationship management (CRM), and service management systems. The insights provided by FrogData allow dealerships to achieve significant performance improvements through advanced analytics.

For those interested in finding out more about FixedOps Velocity, detailed information can be accessed at www.frogdata.com or by visiting Booth #2301 at the NADA 2025 convention.