Essential Costa Rica Showcases Innovation and Sustainability at London Tech Week 2025

Costa Rica Takes Center Stage at London Tech Week 2025

In a rapidly evolving world where innovation must be purposeful and responsible, Costa Rica is making a compelling entry at London Tech Week 2025. The country aims to highlight its commitment to sustainability, innovation, and investment opportunities through a carefully curated proposal that reflects its future-oriented vision.

From its booth number 392, the Costa Rican delegation, including notable tech firms like WillDom, Pura Vida Growth, and WAM Digital, is poised to promote a diverse array of services. These range from software development, outsourcing, artificial intelligence, cloud technologies, to digital marketing. By showcasing these offerings, the delegation seeks to position Costa Rica as a dynamic and reliable ecosystem for foreign investment, boasting not just a qualified workforce but also a cultural affinity and sustainable approach towards development.

Laura López, General Manager of PROCOMER, stated, "Costa Rica is renowned for delivering creative and sustainable solutions. Our bilingual talent and competitive investment environment make us a strategic partner for companies aiming to scale with a global vision. Our participation in London Tech Week 2025 reinforces our commitment to innovation and well-being throughout the nation."

Both established businesses and startups are invited to engage with an interactive experience created by the brand, Essential Costa Rica. Attendees are encouraged to participate in a game that involves planting virtual trees, which will be planted in real-life Costa Rican terrain as part of the broader environmental strategy of the Costa Rican government. Adriana Acosta, Director of Essential Costa Rica, remarked, "We are not here to merely tell our well-known sustainability story but to take action through our Country Brand Strategy 2035. We aim to provide attendees with a meaningful experience that aligns with the transformative work Costa Rica is leading. Sustainability is ingrained in our identity, shaping every decision made at the national level."

Additionally, Costa Rica will host the session "Natural Intelligence Powering Tech Innovation from Costa Rica" at the Learning Lab of the event. This presentation aims to outline the comprehensive technological advantages that the country possesses, including a bilingual workforce, a favorable investment climate, and a developmental model that seamlessly integrates sustainability, innovation, and social progress. The nation’s robust ecosystem for foreign direct investment, underpinned by legal security and a skilled labor force, will be a focal point of this discourse.

As part of its investment attraction initiatives, the Costa Rican delegation has planned strategic activities that include meetings with potential investors, visits to multinational companies operating within the region, and networking sessions with leaders in technology and health sciences. These activities aim to enhance Costa Rica’s positioning as a favorable destination for corporate services and technology investments while fostering partnerships and knowledge transfer towards a sustainable growth model.

For businesses, London Tech Week also serves as a superb platform for scaling operations and forging connections with European tech sector leaders. Pablo Arroyo, General Director of WillDom Costa Rica, shared, "London Tech Week isn’t just a space for inspiration from innovative minds; it's a strategic venue to uncover insights into global trends and build invaluable human connections that can evolve into key partnerships. Our presence here underscores WillDom's commitment to global collaboration and innovation."

With over 45,000 attendees from 90 countries expected, London Tech Week stands as a pivotal opportunity for PROCOMER and Essential Costa Rica to elevate the country’s international visibility as an innovative, robust economy committed to sustaining a better future. This convergence of ideas, cultures, and innovations marks a significant step forward for Costa Rica on the global stage.