Havas Introduces 'Shape Shifting': A New Era of Creator-Driven Content for Health and Culture

Havas Unveils the Shape Shifting Platform

Havas has taken a significant stride into the world of creator-led content with the launch of ‘Shape Shifting’, unveiled at the 2025 Consumer Electronics Show (CES). This innovative platform, focused on the evolving GLP-1 revolution, aims to lead health and cultural conversations through engaging serialized content. It uniquely combines medical insight with cultural narratives to address the curiosities and concerns of individuals interested in GLP-1 medications such as Ozempic, Wegovy, and Mounjaro.

The Concept Behind Shape Shifting

Recognizing an urgent demand for credible health information in a digital landscape often clouded by misconceptions, Havas has designed Shape Shifting as a trusted source of knowledge. In collaboration with Made In Network, a top-tier creator-led programming producer, the platform endeavors to present an objective perspective on the cultural shifts associated with GLP-1 drug usage. Lars Bengston, Havas’ Chief Content Officer, emphasizes that this initiative signifies more than just a commentary on the rise of GLP-1 medications; it's a call for authentic and influential leadership in health-related discussions.

Bridging Health, Culture, and Commerce

The Shape Shifting series is meticulously crafted with input from medical professionals and creative leaders in the industry. It aims to educate audiences about the significant cultural impacts that accompany GLP-1 treatments, positioning brands as thought leaders and making science accessible and engaging. The content not only addresses medical education but seeks to foster deeper understanding among viewers, providing context to the experiences of GLP-1 users and the broader societal implications.

As the platform launches, viewers can anticipate a mix of storytelling that intertwines personal narratives with factual medical insights. The first season of Shape Shifting serves as an informative journey through the impacts of these drugs, fostering discussions around effective usage, cultural perceptions, and potential outcomes.

Engaging Audiences

Shape Shifting also adopts a multi-platform approach, utilizing YouTube as its primary vessel while integrating cross-platform publishing strategies to diversify its audience reach. This move reflects a wider trend where brands engage with consumers across various touchpoints, creating a more sustained conversation around health issues. Recent studies suggest that audiences are increasingly consuming content on various platforms and prefer narrative-driven formats that are both informative and relatable.

The first episodes of Shape Shifting are already available for viewing, setting the stage for an ongoing dialogue about the changing landscape of health and wellness through the lens of GLP-1s.

Commitment to Change

Incorporating elements of health, culture, and commerce, Havas aims to redefine the standards for serialized content in today's media environment. The Shape Shifting platform encourages brands to utilize their specific expertise to craft compelling narratives, allowing for unique engagement opportunities with consumers. As the digital space evolves, initiatives like Shape Shifting illustrate how brands can harness creativity and industry knowledge to foster trust and build authentic connections with their audience.

Conclusion

The launch of Shape Shifting ushers in a new era for Havas as it pivots towards content that leads thoughtfully in cultural and health discourse. As the series continues to unfold, it will undoubtedly set a precedent for similar initiatives in the future. With a clear focus on meaningful storytelling and factual accuracy, Havas is not just participating in the conversation; it is shaping it.

For those interested in exploring the initial episodes of Shape Shifting, additional content can be accessed directly through here.

About Havas

Founded in the heart of Paris in 1835, Havas is recognized as one of the world’s foremost global communications networks. With a workforce exceeding 22,000 across over 100 countries, the company is devoted to enhancing the value of brands, businesses, and individuals through comprehensive communication solutions. Havas operates through a model of collaboration, drawing on the expertise of its three business units: Havas Creative Network, Havas Media Network, and Havas Health Network, synergistically delivering innovative strategies to support clients in their transformative journeys.