#United States #Huntersville #fast-casual #Smashburger

Smashburger Opens New Location in Huntersville, NC

Smashburger®, known for its delicious, smashed burgers, has officially opened its latest restaurant in Huntersville, North Carolina. This new establishment, situated at 12905 Rosedale Hill Ave, marks an important milestone for the brand as it seeks to expand its footprint across the nation. The Huntersville restaurant stands at 1,600 square feet and is strategically located near Interstate 77, providing easy access for both locals and travelers.

A Vision for Growth

This opening is part of Smashburger's broader strategy to grow responsibly in selected markets. The company is focusing on partnerships with experienced franchise operators who understand the essence of what makes Smashburger special - high-quality ingredients and excellent customer service. Smashburger's CEO, Jim Sullivan, emphasized the brand's return to its core values, which have propelled its growth.

“We've been getting back to what Smashburger does best,” says Sullivan. “Opening in Huntersville at Rosedale is a great example of that momentum coming to life.”

The new location is operated by BeBurgers LLC, a franchisee with deep roots in the Smashburger network. Managing Owner Kevin Bailey, alongside his partners Carolyn Bailey, Cathy Edwards, and Aaron Edwards, has already established two other Smashburger locations in the greater Charlotte area. This extensive experience positions them to ensure the Huntersville location meets the brand's high standards.

The Experience Ahead

Kevin Bailey shared the motivation behind their partnership with Smashburger reflects a shared love for quality food and a strong commitment to ethical practices. He stated, “What drew us to Smashburger, and what keeps us invested, is the food and the company's unwavering commitment to doing things the right way.” He is confident that the community will enjoy the same incredible flavors and variety that Smashburger consistently offers in other locations.

The new Huntersville restaurant is ready to serve a menu loaded with mouthwatering options. Customers can look forward to the esteemed Certified Angus Beef® burgers, alongside all-Angus hot dogs, Crispy Chicken Sandwiches, and irresistible hand-spun shakes. Smashburger continues to innovate its menu, introducing offerings that appeal to a wide audience while maintaining strong value.

Building on Success

As part of its expansion strategy, Smashburger leverages new menu innovations aimed at attracting more customers. Recent offerings include a lineup of Scorchin' items that promise to delight adventurous eaters seeking bold flavors. These developments have seen a positive response, contributing to the brand's growth momentum.

This commitment to exceptional food quality and variety, paired with targeted location strategies, has allowed Smashburger to realize constant market growth. The company aims not just to add new restaurants, but to cultivate a stronger connection with the communities they serve.

Join the Flavor Journey

With the opening of its Huntersville location, Smashburger looks forward to welcoming new patrons and providing them with an elevated fast-casual dining experience. As they continue to push the envelope with their offerings, the fast-casual segment is sure to keep an eye on this innovative brand.

To learn more about Smashburger’s growth and menu offerings, visiting their official website at www.smashburger.com gives a comprehensive overview of what fans can expect. From ensuring quality to expanding their reach, Smashburger is on a trajectory to become a household name within the fast-casual dining landscape.