#United States #Investment #Westport #Bar Keepers Friend #Balance Point

Balance Point Capital Invests in Bar Keepers Friend

In a strategic move aimed at bolstering growth and innovation in the cleaning products sector, Balance Point Capital Advisors, LLC, alongside its fund Balance Point Capital Partners IV, L.P., has announced its investment in the renowned cleaning brand, Bar Keepers Friend (BKF). This investment is part of the recapitalization facilitated by Forward Consumer Partners, thereby positioning BKF for its next phase of expansion.

Founded in 1882 by chemist George William Hoffman, Bar Keepers Friend has established itself as a trusted provider of premium household and commercial cleaning solutions. The brand's legacy dates back to the remarkable discovery Hoffman made while cooking rhubarb—a process that revealed the active ingredient that would define BKF's cleaning effectiveness for over a century. The SerVaas family has overseen BKF for nearly 70 years, ensuring that quality and innovation have remained at the forefront of its mission.

Adam Sauerteig, a partner at Balance Point, expressed enthusiasm about this latest venture, stating, "Balance Point is thrilled to continue its partnership with Forward and support the acquisition of a longstanding brand like Bar Keepers Friend. We are delighted to have constructed a bespoke and flexible solution to meet the Company's capital needs and look forward to seeing BKF's continued growth trajectory under Forward's stewardship."

The optimism surrounding this partnership is shared by Matt Leeds, Managing Partner at Forward Consumer Partners. Leeds noted, "BKF represents the second executed investment with Balance Point over the last year, and their creativity in structuring was crucial for closing the transaction and setting the Company up for its next phase of growth." This mutually beneficial relationship highlights Balance Point's commitment to not only investing capital but also adding value through its expertise and long-term partnership approach.

Bar Keepers Friend has garnered a loyal customer base, revered for its powerful, science-backed formulas that tackle tough cleaning challenges. From removing rust stains and mineral deposits to eliminating soap scum, BKF’s products are widely used by consumers, professionals, and businesses alike. With this new investment, BKF is poised to enhance its product offerings and expand its market reach, catering to an ever-evolving consumer landscape that increasingly emphasizes cleanliness and sustainability.

Balance Point Capital Advisors, with approximately $2.1 billion in assets under management, specializes in investments within the lower middle market, providing both debt and equity capital strategically aligned with growth potential. The firm has built a reputation for fostering enduring partnerships with management teams and intermediaries, a philosophy that complements BKF's storied history and mission. As the brand embarks on this exciting new chapter, the cleaning powerhouse is set to harness innovative solutions to meet the changing demands of consumers and commercial markets alike.

For those new to Bar Keepers Friend, exploring the variety of products available could offer insights into effective cleaning solutions that stand the test of time. The brand, with a legacy founded on quality and effectiveness, is eager to embrace the next phase of its long journey, highlighting the significant impact of this partnership with Balance Point Capital Advisors.

To learn more about Bar Keepers Friend and its range of cleaning solutions, please visit barkeepersfriend.com.

About Balance Point Capital Advisors

Balance Point is a premier alternative investment manager concentrating on the lower middle market. With a focus on building lasting relationships, Balance Point provides tailored investment solutions that facilitate the growth of selected companies across various sectors. For more information about their investment philosophy and portfolio, please visit balancepointcapital.com.