#Japan #Tokyo #Another Works #YouTube Channel #Naoto Obayashi

Another Works Channels Business Insights

Another Works, a company that connects individuals and entities based on shared business interests, recently celebrated a significant milestone: its official YouTube channel, "大林尚朝 | 経営者の脳内回路" (Naoto Obayashi | Inside the Mind of a Business Owner), has garnered over 30,000 subscribers.

Founded in Tokyo's Minato Ward and led by CEO Naoto Obayashi, Another Works operates a matching platform known as "複業クラウド" (Fukugyo Cloud). This platform is designed to bridge the gap between individuals seeking additional work opportunities and organizations or local governments looking for innovative talent.

The Rationale Behind the YouTube Channel

In the wake of Japan's declining birthrate, an aging population, and shifting employment structures, the business landscape is evolving rapidly. For many CEOs today, the stakes are high. They face myriad decisions concerning business growth strategies, recruitment, organizational development, capital raising, and even determining when to exit a project. Navigating these challenges demands a quick, nuanced understanding of complex scenarios, making the decision-making process all the more critical.

Despite the challenges, there is often little transparency surrounding the thought processes and dilemmas that business leaders encounter. This lack of visibility poses a challenge for aspiring entrepreneurs and those eager to understand what "real business" entails. Recognizing this gap, the YouTube channel aims to demystify what goes on behind the scenes, offering a platform where viewers can gain insights from actual business decisions, dilemmas, and learning experiences.

Since its inception in May 2024, the channel has rolled out over 400 videos that provide an unfiltered look at the decision-making processes in business. Naoto Obayashi shares not only his treasured victories but also the failures, uncertainties, and challenges he faces along the way. By doing so, he creates a relatable platform for viewers to cultivate their own decision-making frameworks and understand the nuances of the business landscape more intimately.

About the YouTube Channel

The channel serves as a direct line connecting aspiring entrepreneurs and interested viewers with the authenticity of a CEO's life. Capitalizing on the often-overlooked behind-the-scenes narratives, Naoto discusses critical issues such as recruitment, company culture formation, and management strategies. He combines candid reflections on his challenges with actionable insights, creating a rich resource for anyone looking to deepen their understanding of business realities.

With more than 30,000 subscribers as of January 4, 2026, the channel continues to provide content upfront, showcasing Obayashi's day-to-day experiences as an entrepreneur while fostering discussions around challenges that business leaders commonly face.

Profile of Naoto Obayashi

Naoto Obayashi, a graduate of Waseda University, started his career in the Pasona Group before moving to Visional Corporation to spearhead new business initiatives. In 2019, he founded Another Works and introduced the pioneering Fukugyo Cloud platform aimed at matching individuals wishing to engage in side jobs with companies or municipalities. To date, the platform supports over 2,500 companies and local governments, with 100,000 aspiring side-job seekers registered.

The Mission of Another Works

Another Works aspires to reshape the way people think about work through its innovative platform. The objective is not only to create additional income through side jobs but also to encourage skill sharpening, career advancement, and personal fulfillment. The organization champions the belief that everyone should have the opportunity to pursue their ambitions effectively and efficiently, regardless of the traditional constraints often imposed by conventional employment structures.

The company’s vision is straightforward: maximize opportunities for all those willing to explore their potential. Continuing to forge a culture and infrastructure that allows people to take on challenges through side ventures without significantly altering their surroundings remains at the core of Another Works' mission.

For those interested in engaging with the YouTube channel for potential collaborations, inquiries can be directed to Another Works via their contact email: [email protected].

Tune into the YouTube Channel here and explore the real-world dynamics of entrepreneurship today!