#Japan #Tokyo #Dentsu Research #AI and Robots #Quality of Society

Dentsu Research Reveals Key Insights from the 2025 Quality of Society Indicators Survey

On October 15, 2025, Dentsu Research, headquartered in Tokyo's Minato Ward, released findings from the 2025 Quality of Society Indicators Survey. This comprehensive study, conducted by the QoS Center, aims to understand how changes in people's perceptions shape the society of the future. Since 2019, Dentsu's quality of society research has examined the evolving consciousness of individuals in relation to societal trends.

Background of the Quality of Society Indicators 2025 Survey

The 2025 survey is structured around two primary areas. The first category seeks to ascertain the public's current views on the quality of society and preferred societal directions. The second category focuses on understanding the current societal landscape from the perspectives of individuals, families, and communities. This year, the survey included new questions regarding the impact of AI and robots in work and daily life, reflecting the growing integration of technology.

Key Findings from the 2025 Quality of Society Indicators Survey

1. Impact of Digitalization on Work: Approximately half of the respondents reported no significant change in their work due to digitalization. However, 27.5% acknowledged receiving positive effects, as opposed to only 9.6% experiencing negative impacts. This signals a prevailing belief in the beneficial consequences of digital advancement.

2. Concerns about Job Security: About 20% of the overall workforce reported anxiety regarding AI and robots potentially displacing their jobs. This figure surges to roughly 30% among individuals aged 18-29, highlighting generational disparities in job security perceptions amidst rapid technological advances.

3. Interest in Remote-Controlled Work: One-third of workers expressed a desire to engage with remote-controlled robots in their jobs. Specifically, 34.8% would like to try working with remote-controlled robots, while a similar percentage would like to collaborate with them.

4. Acceptance of AI and Robots in Daily Life: Participants showed high acceptance rates for applications of AI and robots in everyday situations such as security checks and package deliveries. In contrast, there was notable resistance toward allowing AI to make policy decisions or handle sensitive personal matters.

Statistical Insights

The survey was conducted online from June 23 to June 30, 2025, with a representative sample of 12,000 individuals aged 18-79, highlighting varying responses across demographics. Notably, the acceptance of AI's role in daily life is complicated, with younger generations showing more cautious attitudes toward the implications of these technologies in personal domains.

Discussion: Shifting Consciousness in an Era of Digital Transformation

The results illuminate the dual nature of digitalization's impact on jobs and society. While many respondents appreciate the positive effects on their work environments, significant apprehensions persist, particularly among younger individuals, regarding job security and the potential obsolescence of human roles.

Despite fears surrounding job displacement, the high interest in utilizing remote-controlled robots suggests a willingness to adapt and explore new working paradigms that could redefine professional landscapes. Furthermore, these findings reveal an ongoing adjustment process as society grows accustomed to AI and robots in everyday activities.

As the backdrop of continuous technological advancement unfolds, it is essential for individuals and organizations to navigate these changes thoughtfully. The relationship between humans and AI/robots will likely evolve, and attention must be paid to how this dynamic shapes our future collective mindset.

For further details and comprehensive data from this survey, you can access the full report here.

Conclusion

Dentsu Research's 2025 Quality of Society Indicators Survey offers valuable insights into the interplay between technology, societal change, and individual perceptions. As we look toward the future, there is a shared hope that the benefits of digital advancements can coexist with a commitment to preserving meaningful human contributions in the evolving workplace.