#USA #New York #Thorne #Ben Shelton #Sports Performance

Thorne Unveils its Sports Performance Line with Ben Shelton

Thorne, a leader in health and wellness solutions, has launched an exciting Sports Performance campaign that aims to empower athletes of all levels through science-backed products. This campaign is led by none other than Ben Shelton, a top-ranked American professional tennis player, who stands as a testament to the effectiveness of Thorne's new offerings.

The highlight of this campaign is the introduction of Thorne's Daily Electrolytes, marking their first venture into on-the-go electrolyte products tailored to enhance athletic performance. These new and convenient products promise to be a game-changer for athletes who are always on the move, allowing them to optimize their hydration effortlessly.

Ben Shelton, who has been an ardent user of Thorne's products, shared his enthusiasm by stating, “As an athlete, personal performance is always my top priority and I need to be at my peak, whether I'm on the road or training.” Shelton’s endorsement of Thorne emphasizes the brand’s reliability in supporting athletes during their preparations and recovery phases.

Thorne's commitment to quality is underscored by their NSF-Certified for Sport label, ensuring that each product adheres to the highest standards of safety and efficacy. The newly launched product suite includes:

• - Daily Electrolytes (available in Watermelon, Blood Orange, and Mango Limeade) - MSRP $39 for 30 servings.
• - Creatine - MSRP $35 for 30 servings.
• - Magnesium Bisglycinate - MSRP $46 for 30 servings.
• - Amino Complex (Berry and Lemon) - MSRP $54 for 30 servings.
• - Whey Protein Isolate (Chocolate and Vanilla) - MSRP $48 for 14 servings.

Mary Beech, Thorne’s Chief Growth Officer, expressed, “Our new line of sports performance products offers consumers what they have been demanding when it comes to on-the-go performance – convenient, science-backed, clinically tested products.” This sentiment echoes Thorne's dedication to meeting the evolving needs of today's athletes who seek both convenience and performance.

The Sports Performance campaign, creatively directed by Grammy Award winner Jack Begert and executed by Frosty, promises to reach audiences across various platforms, utilizing video assets and social media engagement from April 14 to June 8, targeting major cities including New York, Los Angeles, and Miami. The comprehensive marketing strategy aims to place Thorne’s products at the forefront of every athlete’s toolkit.

In an age where wellness and performance are paramount, brands like Thorne are becoming indispensable allies for athletes. The integration of their high-quality products into daily routines fosters optimal performance, which is crucial whether one is training for sports or leading an active lifestyle.

In conclusion, Thorne’s innovative approach through its Sports Performance line signifies a major step forward in supporting athletes with reliable, on-the-go solutions that are meticulously crafted with the consumer's needs in mind. For more information on Thorne's latest offerings and to explore which products fit into your performance regimen, visit Thorne's Sports Performance Page.

Thorne remains at the helm of science-backed health solutions, dedicated to helping individuals live healthier and longer. As the company continues to forge new partnerships and develop premium products, it solidifies its role as a trusted resource for athletes and health enthusiasts alike.