#USA #Los Angeles #NASCAR #818 Tequila #Toni Breidinger

818 Tequila's Exciting Entry into NASCAR

In a groundbreaking move, 818 Tequila, the award-winning tequila brand founded by Kendall Jenner, has announced a dynamic partnership with rising NASCAR star Toni Breidinger. This collaboration symbolizes the brand's first major foray into the high-octane world of motorsports and targets a new generation of racing fans, particularly women, who are influencing the sport's evolving narrative.

Kendall Jenner expressed her excitement about the partnership, stating, "Toni is a force both on the track and on social media. We are so excited to partner with her for our first national sports partnership." This is a significant endorsement for Breidinger, who holds an impressive record in NASCAR, including being the most followed driver on social media, boasting over 5 million fans.

Breidinger herself shared her enthusiasm, saying, "As a tequila lover, 818 Tequila has always been my favorite, so partnering with them for the 2025 season is a dream come true. I am proud to team up with a brand that is unapologetically itself and continues to uplift women." Her achievements further solidify her impact, as she has recorded the most top-ten finishes by a female driver in ARCA with 27 finishes.

The Season Ahead

Their collaboration will be prominently showcased throughout the 2025 NASCAR Craftsman Truck Series season, with 818 branding visible on Toni's race car and her racing gear. The partnership kicks off with a major event on May 30, 2025, at the Nashville Speedway, where 818 Tequila will serve as Breidinger's primary sponsor. Not only will fans see the brand emblazoned on her fire suit and helmet, but they can also look forward to exclusive experiences at the race, including a VIP after-party featuring an appearance by Toni herself.

This partnership not only promotes 818 Tequila but also reaffirms the role of women in the traditionally male-dominated environment of NASCAR, making it a momentous occasion for both parties involved.

About 818 Tequila

Founded by Kendall Jenner, 818 Tequila prides itself on its premium craftsmanship, producing hand-crafted tequila using traditional methods in Jalisco, Mexico. The brand has won over 47 tasting awards across 14 different spirits competitions, showcasing its commitment to quality.

818’s product line features four unique variations: Blanco, Reposado, Añejo, and the ultra-premium Eight Reserve. The brand is dedicated not just to crafting exceptional tequila but also to social responsibility. They contribute 1% of their sales to environmental efforts and partner with the nonprofit S.A.C.R.E.D., which supports the Mexican communities involved in agave spirit production.

A notable achievement in 2024 saw 818 Tequila grow 16 times faster than the overall tequila market, while its Blanco tequila experienced a remarkable 35% increase in sales volume. In addition, the brand has effectively dominated social media platforms, particularly TikTok and Instagram, where it has garnered unmatched engagement compared to its competitors.

As 818 Tequila enters the NASCAR arena, this partnership with Toni Breidinger may just be the beginning of a transformative journey that enhances both the brand's profile and the visibility of women in the sport. For more updates and to learn more about their offerings, follow @drink818 on Instagram or visit their website at drink818.com.