BIG3 and STARTER Forge Iconic Partnership to Transform 3-on-3 Basketball Experience

BIG3 and STARTER: A Game-Changing Partnership

The BIG3, the leading global league for 3-on-3 basketball, has announced a momentous partnership with STARTER, an iconic name in sports apparel. This collaboration is set to redefine the game as we know it and breathe new life into the 3-on-3 basketball culture.

A Match Made in Sports Heaven

This alliance was revealed on April 24, 2025, marking a significant milestone for both brands. The BIG3 has always sought to innovate and elevate the experience for its players and fans. With STARTER joining the fold, the BIG3 is poised to enhance its visual identity and product offerings. Ice Cube, CEO of the BIG3 and renowned musician, expressed his enthusiasm, stating, 'This partnership is a dream come true.' His personal history with the STARTER brand adds an emotional layer to this collaboration, symbolizing more than just a business agreement.

What to Expect from the Collaboration

Starting with the introduction of state-of-the-art player uniforms, STARTER will bring its extensive expertise in sportswear to craft apparel that meets the demands of both functionality and style. Alongside the uniforms, a specially designed collection of fan apparel will roll out, capturing the essence of each city-based team within the league. This marks the very first time education supporters will have access to exclusive merchandise tailored around their favorite teams.

Ice Cube highlighted the collaborative spirit between the two companies, emphasizing their mutual commitment to blending cutting-edge designs with a nostalgic homage to their roots. This partnership extends beyond mere aesthetics; it represents a shared vision of community engagement and fan experience enhancement.

Elevating the STARTER Brand

Founded in 1971, STARTER has been synonymous with performance and style. This partnership signals a revival of the brand, allowing it to reclaim its status as a leader in the sports apparel industry. Mike Dugan, President of STARTER Uniforms, expressed his excitement for the partnership, noting, 'This feels like destiny, aligning Ice Cube's iconic moments with the groundbreaking principles of the BIG3.'

The integration of STARTER into the BIG3 promises to deliver a full lineup of unique products, including jerseys, warm-up gear, travel sets, and replica jerseys that fans can finally cherish and sport with pride. Additionally, limited-edition merchandise will be available, making it a highly sought-after collaboration for collectors.

A New Era for Both Brands

The collaboration between BIG3 and STARTER comes at a pivotal moment for both organizations. The BIG3 has grown into a platform for pioneering sports culture, focusing on inclusivity, diversity, and the promotion of health-centric initiatives in the sports community. Innovative features like their mental health policy are game-changers in the professional sports landscape.

Similarly, STARTER's commitment to high-quality apparel that honors the history of sports while embracing modern tastes puts them in a unique position to appeal to both dedicated fans and the new generation of sports enthusiasts. As Brian Gallagher, Vice President of Marketing at STARTER, states, 'There's tremendous potential to develop innovative merchandise that captures the energy of BIG3, resonating with a diverse audience.'

Fans of the league can expect a fresh style on the court, one that intertwines the legacy of STARTER with the dynamic nature of 3-on-3 basketball. This partnership stands not just as an overhaul of uniforms but also as a cultural shift in how sports apparel can impact fans and athletes alike.

Conclusion

As the BIG3 continues to carve its niche in the basketball world, the partnership with STARTER represents a pivotal moment for both organizations, set to elevate the game and invigorate the culture around it. With a powerhouse musician and entertainer like Ice Cube at the helm and a brand like STARTER, fans can anticipate an exciting season ahead—one where tradition meets innovation on and off the court. To follow the latest updates on the BIG3 and their new merchandise, fans can check out BIG3.com and stay connected on social media platforms.

The future looks bright for BIG3, and with STARTER by their side, the league is ready to make its mark on the sports world, providing a thrilling and inclusive experience for all basketball fans.