#Japan #Tokyo #BREWDOG #FUJI ROCK FESTIVAL #FUJI ROCK LAGER

FUJI ROCK LAGER: The First Collaboration Beer for the FUJI ROCK FESTIVAL

In an exciting first, the renowned FUJI ROCK FESTIVAL is set to launch its inaugural collaboration beer, FUJI ROCK LAGER, created in partnership with Britain’s leading craft beer brand, BREWDOG. Known for shaking up the conventional beer scene, BREWDOG aims to change the world with flavors that resonate with beer enthusiasts globally. With a history dating back to 2007, the company has made a name for itself with innovative brews and a punk ethos. Their journey into the Japanese music scene began in 2022 when they first participated in the FUJI ROCK FESTIVAL, engaging with various aspects of the music culture.

The newly developed FUJI ROCK LAGER embraces the theme of “Savor the Sound, Be Refreshed by the Wind,” aiming to enhance festival-goers' experiences with a beer that truly embodies the atmosphere of the festival. This DDH West Coast Lager is crafted specifically to pair with the natural elements of the festival setting, featuring a refreshing citrus aroma that harmonizes beautifully with the mountainous surroundings. The beer provides a crisp and clean finish, ideal for quenching thirst on sunny festival days.

Craftsmanship Behind FUJI ROCK LAGER

Did you know that FUJI ROCK LAGER has been meticulously crafted to provide the perfect drink to accompany the musical festivities? Taking a break from the conventional flavor profiles, BREWDOG has reimagined its existing recipes. By infusing hops that offer vibrant citrus notes, the lager is designed to be refreshing and exhilarating. Enjoying this beer while immersed in nature becomes a memorable experience, further elevating one's enjoyment of live music in the stunning ambiance of the festival. This special brew captures the essence of biodiversity and artistic celebration, ensuring it stands out as the go-to beverage during the event.

As FUJI ROCK prepares for its 25th festival, the excitement for FUJI ROCK LAGER continues to grow. The beer will be available for purchase at select locations starting May 28, 2025. Fans can also experience the beer ahead of its official release through a special event in Tokyo, scheduled for May 23, 2025.

Product Information

• - Style: DDH West Coast Lager
• - Alcohol by Volume (ABV): 6.0%
• - Hops: Citra, Motueka, Peacharine
• - Volume: 350ml
• - Launch Date: May 28, 2025
• - Price: ¥1,155 (tax included)
• - Availability: For further details on sales locations, follow the BrewDog Japan official X account here.

This thrilling collaboration also has a sustainability angle, as it reflects the festival's commitment to preserving nature while celebrating music and culture. With a limited supply available, enthusiasts are encouraged to acquire FUJI ROCK LAGER promptly, as it promises to be a refreshing hit among festival-goers.

A Message from the Collaborating Brands

"We are delighted to introduce FUJI ROCK LAGER after three years of serving craft beer at the FUJI ROCK FESTIVAL. This collaboration feels like a culmination of our journey with the festival, and we hope music fans can truly appreciate the essence of the festival within each sip of this beer. Whether at the festival or enjoying music in everyday life, we believe FUJI ROCK LAGER will resonate with your experiences." – Teenage Brewing / Kirk Co. Ltd.

"This is a moment we cherish immensely, to celebrate our fourth year of being part of FUJI ROCK FESTIVAL and to launch a collaboration beer that complements the experience of enjoying music in nature. FUJI ROCK LAGER is more than just a drink; it’s a celebration of moments shared with music, nature, and friends." – BREWDOG Japan

Join the Campaign for a Chance to Experience FUJI ROCK FESTIVAL '25!

Craving to be part of the FUJI ROCK FESTIVAL? Follow us on X and repost the specified post for a chance to win a pair of three-day tickets for the festival happening from July 25 to 27, 2025, at Naeba Ski Resort in Niigata Prefecture. The lucky winner will experience the excitement of the festival and, of course, enjoy the refreshing FUJI ROCK LAGER.

Stay tuned for more updates, and don’t miss the opportunity to experience the magic of FUJI ROCK FESTIVAL with a pint of FUJI ROCK LAGER in hand!