BIG3 Welcomes VICE Sports as Media Partner for Season Eight Coverage

BIG3 Welcomes VICE Sports as a Media Partner

The BIG3 basketball league, known for its unique and exhilarating style of play, is making exciting strides in its operations for the upcoming season eight. As part of a strategic move to enhance its media presence, the league has officially partnered with VICE Sports, a newly launched sports vertical from VICE Media. This collaboration will see 14 hours of live BIG3 games broadcast on VICE TV this summer, starting on June 14, 2025.

A New Era in Sports Broadcasting

With the addition of VICE Sports to its media lineup, BIG3 aims to tap into VICE's youthful and engaged audience. The announcement was made with enthusiasm by BIG3 President Jeff Kwatinetz, who expressed his delight in partnering with a network that aligns with BIG3's core values and vision. Kwatinetz stated, "Their young, irreverent, and connected viewership is the perfect audience for us," emphasizing the potential for BIG3 to expand its fan base.

The season opener, set to take place at Allstate Arena in Chicago, IL, will be broadcast live on CBS before VICE TV takes the reins for the following games. The excitement around the upcoming season is palpable, especially considering the unique approach to basketball that BIG3 presents, which is centered around fast-paced action and engaging storytelling.

What to Expect from Season Eight

The collaboration will kick off with two live matches on June 14, leading to a total of 14 games scheduled throughout the season, concluding by August 9. Notably, CBS Sports will handle production for the games aired on VICE TV, ensuring high-quality broadcasts that fans have come to expect.

The partnership with VICE is part of a broader strategy to elevate the BIG3's profile as a competitive summer sports league. This effort is complemented by significant roster moves, including the addition of renowned players such as Hall-of-Famer Dwight Howard and NBA All-Star Kemba Walker. With the league’s innovative approach and commitment to fan engagement, the excitement surrounding the BIG3 continues to grow.

A Media Partnership for a New Generation

Pete Gaffney, President of VICE TV, shared his enthusiasm about including BIG3 in their sports lineup, stating that the collaboration aligns with VICE's mission to provide compelling sports content. VICE TV has quickly become a destination for bold and innovative programming, and the addition of BIG3 basketball further establishes its commitment to delivering high-quality sports entertainment.

This partnership signals an exciting phase for both entities. VICE, known for its edgy and alternative style, is expanding its sports offerings, with previous successful programming that includes documentaries and live sports events. The integration of BIG3 into VICE TV's schedule reflects a growing demand for diverse and dynamic sports content among younger audiences.

Broader Initiatives for Season Eight

Moreover, this season will be marked by changes in team structures and city-based models, featuring eight new teams representing various urban markets, including Dallas and Miami. Alongside corporate sponsors like Walmart and Capital One, BIG3 seeks to redefine how 3-on-3 basketball is perceived and engaged with by fans.
With a mission crafted around diversity and innovation in sports, BIG3 continues to break barriers and stereotypes within the industry. The league takes pride in being the first professional sports organization to enact a mental health policy and implement strategies towards inclusivity and equitable opportunities for athletes.

In conclusion, the partnership between BIG3 and VICE Sports not only promises engaging content for fans but also represents a significant step in redefining sports broadcasting in the current landscape. As the countdown to June 14 begins, existing and new fans alike can look forward to an exhilarating season filled with thrilling games, heartfelt stories, and unforgettable moments.