SEGA Launches Pop-Up Shop and Mini-Museum at Korea's MARIO OUTLET

SEGA's Exciting New Venture at MARIO OUTLET

SEGA, the renowned gaming company based in Tokyo, is thrilled to announce its participation in the upcoming renovation of the MARIO OUTLET in Seoul, South Korea. Beginning on May 1, 2026, the shopping mall will transform into the "MGM IP UNIVERSE 2026," a state-of-the-art experience-focused destination featuring a variety of intellectual properties (IPs) from around the globe.

As part of this major project, SEGA will set up a pop-up shop and a mini-museum on the fifth floor of the MARIO OUTLET. The initiative marks SEGA's commitment to engaging with fans in a fun and immersive way, allowing visitors to explore and enjoy their beloved titles such as Sonic the Hedgehog, Yakuza, Project SEKAI Colorful STAGE! feat. Hatsune Miku, Puyo Puyo, and the Persona series—alongside other character goods straight from the SEGA STORE. Additionally, well-loved products currently available in SEGA STORE TOKYO are expected to make an appearance, enriching the shopping experience for enthusiasts.

Discover the Mini-Museum: "SEGA: THE HISTORY OF FUN"

In addition to the pop-up shop, a mini-museum entitled "SEGA: THE HISTORY OF FUN" will welcome visitors to delve into the rich legacy of SEGA. This exhibition will feature an array of gaming materials, arcade units, and software that showcase the vibrant culture of gaming that SEGA has contributed to over the decades.

Attendees can look forward to exploring specially created historical boards and nostalgic hardware, providing a multifaceted view of SEGA's evolution in the gaming world. Furthermore, a dedicated photo spot designed to represent the lifestyle of the 1990s will be available, offering fans the opportunity to capture their memories in a unique setting.

Ticketing Information

Though specific details regarding tickets (including special perks) will be announced later, fans are encouraged to stay tuned for more updates on this exciting project. The opportunity to experience SEGA's journey firsthand at the MARIO OUTLET is one that many gaming enthusiasts will not want to miss.

Location and Operating Hours

The MARIO OUTLET is located at 23 Digital-ro 9-gil, Geumcheon-gu, Seoul. The outlet operates from 10:30 AM to 9 PM on weekdays, extending to 9:30 PM on weekends. For more information, you can visit the official website at www.mariooutlet.co.kr or the MGM IP UNIVERSE website, which will be publicly available in the near future: https://mgmipuniverse.com/ko.

About SEGA

SEGA is a company dedicated to the planning, development, sales, and operation of home gaming consoles, PC games, and mobile games. With a foundation built on decades of experience in the gaming industry, SEGA also focuses on character goods and digital services that harness its vast portfolio of IPs. From its headquarters in Tokyo and studios around the world, SEGA delivers content to global audiences, continually pushing the boundaries of interactive entertainment.

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