#Japan #Tokyo #SWAG #Ehtel #UKAB Lab

Dive into the World of Ehtel at the Upcoming 'Release' Party

Ehtel, the innovative energy drink brand, is set to revolutionize the beverage experience with its upcoming event, the 'Ehtel - "Release" Party.' Organized by SWAG, a prominent creative company based in Chiyoda, Tokyo, this immersive event will take place at Shibuya Stream Hall from July 22 to August 28, 2026.

An Unforgettable Journey Awaits

The 'Release' Party promises to deliver an engaging experience that transcends traditional product launches. The event's main attraction will be on the 4th floor—a pop-up store meticulously designed to embody the essence of the Ehtel brand. Here, attendees will have the opportunity to sample refreshing Ehtel drinks and purchase exclusive merchandise.

As participants venture from the pop-up area to the 5th and 6th floors, they will encounter an exhibition based on the theme of 'stimulation'. This unique setting intertwines visual art, sound, and lighting, crafting an all-encompassing atmospheric experience that allows visitors to deeply connect with the exhilarating world of Ehtel.

A Brand Experience Beyond Products

In recent years, consumers have begun to seek more than just products; they desire meaningful experiences and narratives that resonate with their lifestyle. Ehtel aims to meet this demand by offering an interactive journey that invites attendees to explore its vibrant brand ethos. The spatial design throughout the venue, inspired by the core concept of 'stimulation,' will ensure that guests leave with distinct impressions and sensations.

The Creative Vision of SWAG

This exceptional event is brought to life by SWAG, whose expertise spans across projection mapping, immersive content creation, and various design experiences for exhibitions and commercial spaces. For the 'Release' Party, SWAG has crafted an elaborate layout that transitions seamlessly from the pop-up store to the stimulating exhibition spaces.

During the development of the event, the team faced numerous opportunities to innovate in their approach to the 'stimulation' theme, leading to some adaptations in the initial exhibition concepts. This lively, hands-on approach enhances guests' interactions with the Ehtel brand.

Discover Ehtel

Ehtel, which translates to 'unforgettably sour,' positions itself as a bold energy drink for those seeking a new kick in their everyday lives. With a captivating visual branding strategy, Ehtel appeals to consumers looking for an exhilarating taste adventure.

Event Details

• - Event Name: Ehtel - "Release" Party - Produced by SWAG
• - Date: July 22, 2026 (Wednesday) – August 28, 2026 (Friday)
• - Location: Shibuya Stream Hall
• - Hours: 11:00 AM – 9:00 PM (last entry at 8:00 PM) from Sunday to Thursday; 11:00 AM – 10:00 PM (last entry at 9:00 PM) on Fridays and Saturdays
• - Admission Fees: The pop-up store on the 4th floor is free, while the exhibitions on the 5th and 6th floors require a ticket. General admission is ¥3,200 on the day of the event or ¥2,800 for advance purchases, with student discounts available.
• - Organizer: UKAB Lab
• - Production: SWAG
• - Official Event Website: Ehtel Official Site

Please note that event details may be subject to change without prior notice.