#United States #Miami #Pietro Terzini #San Marzano #Tramari

The Grand Debut of Tramari by Pietro Terzini in the U.S.

On April 7, 2026, San Marzano made waves in the U.S. wine scene by unveiling "Tramari by Pietro Terzini" during an exclusive preview dinner held at the renowned Forte dei Marmi in Miami Beach. This event not only marked the U.S. entry of the highly anticipated collaboration but also brought together elements of wine, art, and contemporary Italian culture, creating an exquisite blend of experiences.

Guests gathered for an intimate seated dinner focused on Tramari Rosé, which has been reimagined through the creative lens of noted Italian artist Peter Terzini. The carefully curated guest list included influential figures from various sectors, including media, sports, fashion, and the arts, fostering a rich environment for engagement and discovery. As attendees savored the delightful offerings, they were immersed in a setting that was as dynamic as it was intimate, enhancing their overall experience of the evening.

Following the dinner, the celebration continued at SOPRA, an exclusive members-only club located above Forte dei Marmi. Here, guests transitioned to a lively after-party, prolonging the evening in an inviting and social atmosphere. This continuation of festivities highlighted the cultural significance of the event, as participants mingled while enjoying the vibrant ambiance and celebrating the launch of Tramari.

The Tramari project embodies Pietro Terzini's transformative vision, turning the iconic rosé into a powerful cultural statement. Terzini's signature text-driven artwork embellishes the label, boldly declaring "Just one more glass amore mio." Through this project, Tramari distinguishes itself as a contemporary, lifestyle-oriented wine, interconnecting the realms of art, design, and wine culture, and appealing to a diverse audience.

A Milan-based contemporary artist, Pietro Terzini has garnered recognition for his unique style that combines irony and emotion with elements of popular culture. His works have been displayed internationally, captivating audiences with simple yet impactful messages. With Tramari, Terzini skillfully merges his artistic expression with the wine domain, thereby redefining the label as a medium for communication and creativity.

The Miami dinner represents the initial phase of the U.S. rollout for Tramari by Pietro Terzini, emphasizing San Marzano's dedication to innovation and engagement with a broader audience through culturally relevant collaborations.

About San Marzano

Founded in 1962, San Marzano is one of the leading wineries in Southern Italy, deeply ingrained in the region's rich winemaking traditions. The winery functions as a collective of local growers, specializing in native grape varieties such as Primitivo and Negroamaro. By fusing tradition with a modern, quality-driven approach, San Marzano has established itself as a globally recognized brand, celebrated for its expressive wines and its ability to interpret Italian heritage through a contemporary lens.

About Ethica Wines

Ethica Wines, established in 2016, is an international company that specializes in the distribution of premium Italian wines. Over the years, it has developed into a fully integrated global platform operating across North America and the Asia-Pacific region. Ethica Wines is committed to promoting Italian wine culture worldwide while providing significant support to its partner wineries in key international markets, exemplifying a dedication to quality and cultural exchange in the wine industry.