#Sustainability #Japan #Osaka #Expo EKIDEN #FUROSHIKI

Sports Meets Sustainability at Expo EKIDEN 2025

On March 16, 2025, the Expo EKIDEN 2025 was held to celebrate the upcoming Osaka-Kansai Expo. A significant highlight of this event was the adoption of the 'FUROSHIKI' waste bags, made from 99% recycled materials, provided by Satisfactory Co., Ltd. The initiative aligns with the sustainability vision outlined by the Asahi Broadcasting Group Holdings in their 'Asumirai ABC EXPO Project', focusing on carbon neutrality and effective resource utilization.

The event not only celebrated sports but also aimed to engage participants and spectators on pressing environmental issues, marking an important step towards creating a sustainable society.

Event Highlights

The Expo Commemorative Park, bathed in the warm spring air, became a gathering place for numerous spectators cheering on the runners. The waste stations within the venue prominently featured the 'FUROSHIKI' waste bags, completed as part of a project to recycle domestic plastic waste, which highlights the event's commitment to sustainability.

Unpacking Environmental Challenges in Sports

Satisfactory has identified a critical issue within sports events: the waste generated from these large gatherings. It's estimated that for every participant in a conventional marathon, approximately 1.3 waste bags are utilized. These bags serve various purposes beyond just waste disposal, including baggage drop-off, support for cleaning staff, and operational booths.

The emissions of CO2 resulting from incinerating this waste can no longer be overlooked. In response, there has been a growing focus among organizers to visualize waste and promote re-resourcing. The Ekiden event represents a significant step towards merging sports with new pathways for resource circulation.

Image: Environmental Impact of Waste Bags Used in Marathon Events (Estimated by Satisfactory)

A Commitment to Sustainability

This event was part of Asahi Broadcasting Group Holdings' initiatives concerning the Osaka-Kansai Expo, underpinned by their sustainability vision. This framework emphasizes reducing environmental impact, with key initiatives focusing on carbon neutrality, resource effective use, and the respect of diversity. By utilizing the 'FUROSHIKI' bags, the project aims to minimize the consumption of virgin materials.

Looking Ahead: Merging Sports with Social Impact

Satisfactory is striving to create a circular society by recycling waste into resources. Opportunities to take action on social issues arise in sports venues, entertainment locations, and everyday settings. They are eager to connect with individuals who share this vision and wish to contribute towards driving societal change.

Company Overview

As a bronze partner of the ACN EXPO EKIDEN 2025, Satisfactory Co., Ltd. is dedicated to supporting the Osaka-Kansai Expo, which epitomizes future co-creation rooted in life.

• - Company Name: Satisfactory Co., Ltd.
• - Location: 3-12-8 Hachobori, Chuo Ward, Tokyo, 6F HF Hachobori Building
• - CEO: Takeshi Komatsu
• - Business Areas: Waste management services, environmental consulting, and recycling product development.

Through collaborations and innovative practices, Satisfactory aims to set a new standard for environmental consciousness at sporting events, proving that sports can drive social change as much as they engage and inspire the community.