#United States #Duluth Trading #Mount Horeb #Minnesota Twins #T.C. Bear

Duluth Trading and the Minnesota Twins: A Groundbreaking Partnership

In an exciting development, Duluth Trading Company, renowned for its durable workwear, has announced a new collaboration with the Minnesota Twins. This three-year partnership, beginning with the 2026 season, marks Duluth as the official outfitter for the Twins' Grounds Crew, highlighting the brand's commitment to celebrating hardworking individuals behind the scenes of America’s favorite pastime.

Duluth Trading Company, based in Mount Horeb, Wisconsin, is widely recognized for its high-quality apparel designed for both work and leisure. Their latest partnership with the Minnesota Twins reflects a mutual respect for the dedication and efforts of the teams that work tirelessly to create a fantastic experience for fans. The collaboration aims to bring the spirit of hard work to the forefront, showcasing those who prepare the field for each game and contribute to the vibrant atmosphere at Target Field.

An Authentic Collaboration

The partnership is not just about branding; it encapsulates a shared ethos between Duluth Trading and the Minnesota Twins. Garth Weber, Senior Vice President of Brand and Marketing at Duluth, noted, "Baseball has always been about more than what happens between the foul lines. It’s about the dedication of the crews who arrive before sunrise and the traditions families share. That’s a narrative Duluth Trading is honored to embrace."

As part of this partnership, the Minnesota Twins' Grounds Crew will be outfitted in Duluth's signature workwear, designed to withstand the rigors of outdoor maintenance throughout the baseball season. Additionally, T.C. Bear—one of the team’s most iconic mascots—will receive a stylish update with apparel from Duluth Trading, further weaving the brand into the fabric of Twins' culture.

Fan Engagement and Community Connection

Throughout the season, Duluth Trading will engage with fans in various ways. There will be targeted takeovers at games and interactive plaza activations that bring the Duluth experience into the heart of the game day. The partnership will extend to merchandise, exclusive promotions in retail locations across Twins Territory, and community programs that emphasize Duluth's commitment to honoring the hardworking people behind the scenes.

Moreover, Duluth Trading's mobile Big Dam Van pop-up will make appearances at select games and tailgates, offering fans unique experiences and opportunities to connect with the Duluth brand.

Drew DeHart, the Minnesota Twins' Vice President of Brand Partnerships, expressed excitement about the collaboration, stating, "Our organization takes tremendous pride in the many hardworking people behind the scenes. Duluth Trading embodies that work ethic, making our partnership feel genuine and aligned with our core values."

Conclusion

As the partnership kicks off in 2026, it promises to offer fans a fresh perspective on baseball's behind-the-scenes efforts and recognize the essential roles played by those dedicated workers. Duluth Trading, known for its dedication to quality and customer service, is set to elevate the game day experience for Twins fans while reinforcing their brand's legacy of hard work and community engagement.