#China #Shenzhen #TCL #Olympic Games #IOC

TCL Signs Landmark Memorandum of Understanding with the IOC

TCL Corporation, a global leader in technology, has taken a significant step in its commitment to sports by signing a Memorandum of Understanding (MoU) with the International Olympic Committee (IOC). This momentous event occurred during the visit of IOC President Kirsty Coventry to TCL's CSOT facility in Shenzhen, marking her inaugural trip to China since assuming her role in June 2025.

The Vision Behind the MoU

The newly established seven-year partnership highlights TCL's dedication to promoting the Olympic spirit. Specifically, the agreement focuses on three main areas:
1. Leveraging TCL's innovative technologies to empower the Olympic Movement.
2. Enhancing the experience of the Olympic Games for audiences, athletes, and organizers alike.
3. Contributing to a future that is more technologically advanced, sustainable, and better for all.

Kirsty Coventry expressed her enthusiasm, stating, "TCL's innovative spirit and technology will greatly support the Olympic vision to build a better world through sport." She emphasized her anticipation for the impact of this collaboration, particularly at the upcoming Olympic Winter Games in Milano Cortina 2026.

Transformative Technologies for the Olympic Games

Li Dongsheng, Founder and Chairman of TCL, remarked that this partnership would allow TCL to revolutionize how the world experiences the Olympic Games. With integrated technology, athlete engagement, and an emphasis on community empowerment, TCL aims to inspire greatness through sport.

TCL plans to utilize the latest in display and audio technology to bring fans closer to the action than ever before. They will also provide the Olympic Village with essential home appliances, such as air conditioners, ensuring that athletes have a comfortable and enjoyable environment during the Games. Additionally, TCL will sponsor the 'Athlete Moment,' using its display technology to foster immediate connections between athletes and their families after competitions.

Ceremony of Commitment

During this visit, the unveiling of the Olympic rings at TCL CSOT was a highlight of the ceremony, celebrating TCL's alignment with Olympic values such as excellence, friendship, and respect. This event was marked by a traditional lion dance, a symbol of good fortune in Chinese culture.

Coventry toured TCL CSOT's exhibition hall and witnessed first-hand the firm’s continuous innovation in technology. The facility boasts nearly 25,000 global patent grants, showcasing TCL's commitment to leading the market in cutting-edge technology. Coventry also visited the T2 TV panel factory, noted for its efficiency and sustainability, resulting from a substantial investment of $3.4 billion. This factory is capable of producing 170,000 television units monthly, covering an area equal to 12 football fields.

A Legacy of Innovation and Quality

Founded in 1981, TCL stands for “The Creative Life” and embodies this philosophy across various domains. As a front-runner in technology, the company is committed to delivering innovative solutions such as televisions, smartphones, audio products, smart home devices, and display technologies. With 47 research and development centers and 39 manufacturing bases in operation globally, TCL is present in over 160 countries, affirming its status as a competitive force in smart technology.

The partnership with the IOC further solidifies TCL's role as an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category. This collaboration seeks to bridge the gap between technology and sports, ensuring that the Olympics are not only a platform for athletic excellence but also a realm shaped by innovation and commitment to sustainability.

In summary, the MoU between TCL and the IOC marks a new era in Olympic partnerships, leveraging technology to enhance athlete experience and audience engagement while fostering a commitment to a sustainable future.