GoTo Foods Launches Cinnabon Swirl: A Decadent Dessert Destination

GoTo Foods Unveils Cinnabon Swirl: A New Dessert Destination



In a sweet fusion that promises to tantalize taste buds, GoTo Foods® has officially announced the launch of their groundbreaking dessert concept, Cinnabon Swirl®. This exciting new venture draws from the beloved Cinnabon legacy while pairing it with the creamy delight of Carvel’s Original Soft Serve™, creating a unique offering that dessert enthusiasts will not want to miss.

A New Kind of Sweet Retreat


Scheduled to open in May 2025, Cinnabon Swirl will debut its first location in Hillsboro, Oregon, located at 3595 SE Cornelius Pass Rd. Over the subsequent months, GoTo Foods has ambitious plans, birthing an impressive 30 additional locations, including forthcoming outlets in Peoria, Arizona; Kennesaw, Georgia; and Pasadena, California.

Jim Holthouser, the CEO of GoTo Foods, expressed his enthusiasm for the new concept: “With the combination of Cinnabon’s global recognition and Carvel's passionate fan base, Cinnabon Swirl is positioned to be the dessert scene's leading destination. Our operational edge as a platform company enables us to swiftly launch innovative ideas while leveraging our strong enterprise resources.”

What to Expect at Cinnabon Swirl


As diners walk through the doors of Cinnabon Swirl, they will be greeted not only with the familiar favorites from Cinnabon but also with unique menu items exclusive to this new concept.
  • - Bonini Cinnabon Classic Roll: A mouthwatering blend of the Cinnabon Classic Roll, paired with Carvel's signature vanilla soft serve, all pressed warm for a delightful experience.
  • - Cinnabon Swirl Sundae: Warm chunks of Cinnabon drizzled with caramel and served with luscious vanilla soft serve, creating a sundae that truly makes the heart sing.
  • - Ice Cream Sandwiches: Indulge in a treat of Carvel soft serve enveloped between two freshly baked chocolate chip cookies.
  • - Premium Pints: These pints feature swirls of Carvel soft serve elegantly layered with an array of tantalizing toppings.

Jennifer Holwill, Executive Chef at Cinnabon, revealed the creative inspiration behind Cinnabon Swirl, saying, “Consumers are constantly searching for new and irresistible desserts, and we've crafted Cinnabon Swirl to meet that evolving demand. It’s an ultimate escape into sweetness where the magic of our iconic baked goods meets the creamy satisfaction of Carvel soft serve.”

Monthly Limited-Edition Flavors


Excitingly, Cinnabon Swirl will also feature two limited-edition soft serve flavors each month. Kicking off with a celebration of joyous flavors, guests can look forward to:
  • - Birthday Cake Ice Cream Sandwich: A whimsical combination of Birthday Cake-flavored Carvel soft serve sandwiched between festive chocolate chip cookies with sprinkles.
  • - Caramel Macchiato Ice Cream Sandwich: Crafted from cold brew soft serve layered with caramel sauce and served between two chocolate chip cookies coated in mini chocolate chips.

Connecting with the Community


Cinnabon Swirl invites dessert lovers to come experience their one-of-a-kind offerings in a warm and welcoming ambience. As they prepare for their grand opening, the brand remains committed to creating not just innovative desserts but also connections within the community through an engaging dining experience.

For additional details, people who wish to learn more about this sweet venture can visit Cinnabon.com/cinnabonswirl and join the conversation on social platforms like Instagram and Facebook.

About GoTo Foods


GoTo Foods, previously known as Focus Brands, is based in Atlanta and stands out as a leading multi-channel foodservice platform that operates renowned restaurant brands worldwide. Operating over 6,900 locations across the globe, GoTo Foods thrives through the strength of its innovations in marketing, digital solutions, and franchise development. The company also proudly boasts its recognition as a Certified™ Great Place to Work® for two consecutive years, affirming its commitment to fostering an enriching workplace culture. To explore more about GoTo Foods, visit their official website.

Topics Consumer Products & Retail)

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