Celebrating 20 Years of LED Innovation: ROE Visual's Impact on Live Events

ROE Visual: Celebrating Two Decades of LED Pioneering

This year marks a significant milestone as ROE Visual, a global leader in LED display technology, celebrates its 20th anniversary. Founded in 2006 by Jason Lu in Shenzhen, the company has been at the forefront of innovation, reshaping visual experiences for live events, concert tours, television broadcasts, and installations.

With the anniversary theme of "Beyond Stages. Passion On", ROE Visual is not just looking back at its achievements but is also eager to propel forward, exploring new avenues in visual storytelling and technology. Over the last two decades, the company has evolved from a small, pioneering group into a recognized international entity, delivering highly efficient LED solutions for creative professionals worldwide.

A Journey of Innovation

From the beginning, ROE Visual made waves with its ground-breaking products. Early innovations included the LINX series and the Magic Cube, which helped set new standards in the industry. As it grew, the company introduced iconic products such as Black Pearl, Carbon, and the innovative Topaz platforms. Each of these products has contributed significantly to enhancing audience experiences in live storytelling.

Jason Lu emphasizes that this anniversary is not merely a celebration but a chance to renew their commitment to innovation. He states, "This period is an opportunity to deepen partnerships that shape our industry and continue developing meaningful solutions that advance our community. We will push the boundaries of visual technology and transform bold ideas into reality."

The Anniversary Celebration

The celebrations kick off at the Integrated Systems Europe (ISE) 2026 in Barcelona, taking place from February 3-6. Throughout the year, ROE Visual will host a series of anniversary events showcasing products and fostering collaborations while highlighting the company's rich history and future direction.

As ROE Visual gazes toward the future, the company is determined to strengthen its commitment to advancing live events, broadcast environments, and installations enhanced by virtual production. The focus remains on developing platforms that combine performance, reliability, and creative flexibility—qualities highly sought after in the fast-evolving industry.

Grace Kuo, the company's Strategy Director, reflects, "For us, the future of LED displays is not about following trends but about unleashing creativity in real-world conditions. The journey of success over these twenty years has been made possible by our amazing clients, partners, and every dedicated member of the ROE team. Whether it's a concert tour, a permanent installation, or a hybrid digital staging, the expectations remain the same: absolute reliability, visual precision, and flexibility. At ROE Visual, we believe in visual excellence more than technology—it’s about the emotions we create. We passionately strive to craft moments of awe that connect people."

As ROE Visual enters its next chapter, its commitment to redefining visual experiences guarantees that the brand will remain a significant player reshaping how audiences engage with live performances and visual content across various platforms. The company’s journey reflects not only its milestones but also the collaborative spirit of the industry, highlighting the importance of partnerships and innovation in creating memorable experiences.

For more information on ROE Visual’s anniversary and innovations, visit their official website: ROE Visual.