Laxus Collaborates with TV Tokyo Show to Highlight Fashion and Appearance through Luxury Bags
Laxus Technologies Inc., based in Hiroshima, Japan, is proud to announce its collaboration with the TV Tokyo drama series, 'I Thought Appearance Didn't Matter', which premiered on January 8, 2026, at 12:30 AM. This innovative late-night show delves into themes of appearance and societal expectations, and Laxus is supporting the narrative by providing six exquisite brand bags that play a vital role in the visual storytelling of the show.
The drama features an array of characters whose personalities are subtly highlighted by the different bags they carry. This partnership showcases how fashion accessories can enhance the storytelling experience, drawing attention to the protagonist's journey and their evolving relationship with fashion. The main character, Yamato Ishiguro, portrayed by actor Araki Suga, marks his first leading role in a TV Tokyo series. Yamato’s character begins as someone indifferent to fashion, but as the story unfolds, he confronts various societal norms and values through his interactions in the world of fashion.
As the plot progresses, viewers will see how the character’s transformation is mirrored in his evolving wardrobe, crafted with the help of Laxus’ luxury bags. This series not only entertains but also ignites conversations about the often-overlooked significance of appearances in our daily lives. It’s a humorous yet poignant exploration of human behavior and the cultural obsession with looks, appealing to a broad audience who can relate to the struggles of self-image.
Supporting characters in the series include popular figures like Ayame Goriki, Mari Tani, Yuki Tokito, and others who represent different facets of the fashion industry. Additionally, Shingo Fujimori stars as the quirky glasses shop owner who inspires Yamato's transformative journey, adding depth and humor to the show.
The stylish choices made by the characters contribute greatly to the atmosphere, as the brands displayed are not only luxurious but also serve to express the characters' moods and personalities. Viewers are encouraged to pay close attention to these refined styling choices, as they can significantly enhance their viewing experience.
After watching the show, audiences might discuss their favorite bags or styles, reinforcing the connection between fashion and conversation. This interactive aspect adds to the enjoyment, allowing fans to recreate looks inspired by the characters.
Laxus strives to enrich the storytelling through quality fashion items, bringing the beauty of fashion to a wider audience and showcasing the importance of stylish accessories in modern narratives.
The show airs every Thursday from 12:30 AM to 1:00 AM, and viewers are invited to tune in and explore the captivating world of fashion presented in 'I Thought Appearance Didn't Matter'.
For those curious about the featured bags, Laxus invites you to explore and search for them through their app, where you can find detailed information about the bags showcased in the series:
Explore the Bags
Moreover, more about the drama can be found via its official page:
TV Tokyo Drama
Listen to the Conversation through Fashion – As 'I Thought Appearance Didn't Matter' unfolds, it poses vital questions about societal beauty standards and self-identity, which together with Laxus' bags hope to contribute not just to fashion but to thought-provoking dialogue surrounding our everyday lives.
1. CELINE - Belt Bag Nano: Featuring a compact yet useful design with a striking front belt detail, perfect for both formal and casual looks.
2. CELINE - Mini Vertical Cabas: A simple yet impactful vertical bag that embodies everyday practicality while being stylish enough for daily outings.
3. LOEWE - Gate Dual Bag Mini: Showcasing a signature knot detail and sophisticated round form, this bag serves as a chic accessory for any occasion.
4. CHANEL - Boy Chanel Chain Shoulder Bag: A sharp silhouette paired with a chain strap, this elegant yet functional piece can elevate any outfit.
5. LOEWE - Hammock Small: This versatile bag offers different carrying styles, adapting beautifully to any scenario.
6. LOUIS VUITTON - OnTheGo MM: Known for its bold design and spacious interior, this bag is a perfect fit for both business and leisure activities.
With the new series taking a fresh perspective on fashion, our collaboration emphasizes the many ways style can express character and individual transformation. So catch the show, enjoy the drama, and perhaps discover a new favorite bag along the way!
The drama features an array of characters whose personalities are subtly highlighted by the different bags they carry. This partnership showcases how fashion accessories can enhance the storytelling experience, drawing attention to the protagonist's journey and their evolving relationship with fashion. The main character, Yamato Ishiguro, portrayed by actor Araki Suga, marks his first leading role in a TV Tokyo series. Yamato’s character begins as someone indifferent to fashion, but as the story unfolds, he confronts various societal norms and values through his interactions in the world of fashion.
As the plot progresses, viewers will see how the character’s transformation is mirrored in his evolving wardrobe, crafted with the help of Laxus’ luxury bags. This series not only entertains but also ignites conversations about the often-overlooked significance of appearances in our daily lives. It’s a humorous yet poignant exploration of human behavior and the cultural obsession with looks, appealing to a broad audience who can relate to the struggles of self-image.
Supporting characters in the series include popular figures like Ayame Goriki, Mari Tani, Yuki Tokito, and others who represent different facets of the fashion industry. Additionally, Shingo Fujimori stars as the quirky glasses shop owner who inspires Yamato's transformative journey, adding depth and humor to the show.
The stylish choices made by the characters contribute greatly to the atmosphere, as the brands displayed are not only luxurious but also serve to express the characters' moods and personalities. Viewers are encouraged to pay close attention to these refined styling choices, as they can significantly enhance their viewing experience.
After watching the show, audiences might discuss their favorite bags or styles, reinforcing the connection between fashion and conversation. This interactive aspect adds to the enjoyment, allowing fans to recreate looks inspired by the characters.
Laxus strives to enrich the storytelling through quality fashion items, bringing the beauty of fashion to a wider audience and showcasing the importance of stylish accessories in modern narratives.
The show airs every Thursday from 12:30 AM to 1:00 AM, and viewers are invited to tune in and explore the captivating world of fashion presented in 'I Thought Appearance Didn't Matter'.
For those curious about the featured bags, Laxus invites you to explore and search for them through their app, where you can find detailed information about the bags showcased in the series:
Explore the Bags
Moreover, more about the drama can be found via its official page:
TV Tokyo Drama
Listen to the Conversation through Fashion – As 'I Thought Appearance Didn't Matter' unfolds, it poses vital questions about societal beauty standards and self-identity, which together with Laxus' bags hope to contribute not just to fashion but to thought-provoking dialogue surrounding our everyday lives.
Featured Bags in the Series
1. CELINE - Belt Bag Nano: Featuring a compact yet useful design with a striking front belt detail, perfect for both formal and casual looks.
2. CELINE - Mini Vertical Cabas: A simple yet impactful vertical bag that embodies everyday practicality while being stylish enough for daily outings.
3. LOEWE - Gate Dual Bag Mini: Showcasing a signature knot detail and sophisticated round form, this bag serves as a chic accessory for any occasion.
4. CHANEL - Boy Chanel Chain Shoulder Bag: A sharp silhouette paired with a chain strap, this elegant yet functional piece can elevate any outfit.
5. LOEWE - Hammock Small: This versatile bag offers different carrying styles, adapting beautifully to any scenario.
6. LOUIS VUITTON - OnTheGo MM: Known for its bold design and spacious interior, this bag is a perfect fit for both business and leisure activities.
With the new series taking a fresh perspective on fashion, our collaboration emphasizes the many ways style can express character and individual transformation. So catch the show, enjoy the drama, and perhaps discover a new favorite bag along the way!
Topics Entertainment & Media）
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