#Japan #Tokyo #SAMAA_ #Tokyo Coffee #Sonic Reformer

Introduction

On June 2, 2026, coffee shop SAMAA_ located in Sangenjaya, Tokyo, will undergo a significant transformation by completely revamping all iced espresso drinks. This change aims to address long-standing issues such as watery and diluted drinks that have plagued iced espresso for years. Through the incorporation of cutting-edge ultrasonic technology, SAMAA_ will revolutionize the brewing process of these beverages.

Mission and Background

Since its launch on October 1, 2025, SAMAA_ has held the mission that 'one cup of coffee creates a beautiful future.' The establishment has been persistently experimenting with how to marry deliciousness with sustainability. Despite considerable advances in the coffee industry over the past few decades—such as the commitment to high-quality beans and the establishment of baristas as professionals—the core production process of iced espresso beverages has remained relatively unchanged.

Identifying the Problem

For too long, iced espresso drinks have been criticized for being 'thin' and 'watered down.' Traditional methods involve pouring hot espresso over ice and cold milk or water, which quickly dilutes the flavor. The structural issues embedded within this process have been accepted as the norm. Simply focusing on the quality of the beans does not address the essence of the drink. SAMAA_ has decided to focus on these fundamental issues and offer a solution.

The Declaration

SAMAA_ is thrilled to announce the introduction of the 'Sonic Reformer,' an ultrasonic device by Hielscher Ultrasonics, into their entire line of iced espresso drinks. This innovation is set to fundamentally change the texture, flavor, and emulsification of all iced espresso beverages. Instead of introducing new flavors, the focus will remain on updating the significance of essential drinks that have seen little change for decades. There's potential for a truly revitalized experience with every cup served at SAMAA_.

Technology Behind Sonic Reformer

Utilizing the Hielscher Ultrasonics 'UP100H' device, SAMAA_ will apply ultrasonic vibrations during the preparation of coffee drinks, resulting in molecular-level emulsification and homogenization. This technique offers several improvements:

• - The watery quality typical of iced drinks will be eliminated.
• - Coffee and milk or water will emulsify uniformly, preventing separation of components.
• - The mouthfeel will become smoother, and the flavor profile will be sharpened.
• - The inherent flavors of espresso will remain strong, even as the temperature decreases.

The use of this ultrasonic device in iced espresso production is an unprecedented approach in the global coffee scene. Additionally, SAMAA_ will serve as a local distributor of the 'UP100H,' providing recipes and bean sets for cafes and restaurants across Japan.

New Menu Highlights

1. BLACK & WHITE: Redefining Iced Espresso Drinks

The heart of the menu overhaul lies in the complete refresh of the BLACK & WHITE system. SAMAA_ will transcend previous nomenclature—including macchiato, cappuccino, latte, and americano—to solely focus on the espresso-to-water and milk ratio. Every drink will derive from a fixed amount of espresso, allowing customers to choose their desired strength freely. Once processed with the Sonic Reformer, the iced espresso will eliminate dilution and enhance flavor clarity, ensuring espresso's signature character endures.

2. NEW WORLD: Crossing Into New Dimensions

The Sonic Reformer technology and SAMAA_'s ethos of blending primitive tools with molecular cooking instruments will yield innovative drinks, such as ULTRA MILK FOAM, SUPER MILK BREW, and SENCHA LATTE. This approach merges traditional methods with new technology, resulting in unique cups that exceed expectations.

Example Drinks:

• - ULTRA MILK FOAM: Incorporates microbubbles within milk yielding a light, dense, and silky texture, priced at ¥1,100.
• - SUPER MILK BREW: A harmonious blend of coffee and milk creation enhancing the textual experience for ¥1,320.
• - SENCHA LATTE (hot/iced): A smooth integration of matcha flavors with milk at ¥1,100.

Meet the Developer

HIBIKI FUJIOKA, SAMAA_ Beverage Quality Manager
Hibiki has developed his expertise as a barista since 2005 and participated significantly in shaping various cafes, including Blue Bottle Coffee's entry into Japan. His relentless pursuit revolves around elegant coffee experiences tailored to the local context. Hibiki believes that this new approach to iced espresso can lead to an awakening in the coffee industry.

Launch Information

The renewed iced espresso menu will launch on June 2, 2026, at SAMAA_ located at 1-33-7 Kamiyama, Setagaya, Tokyo. For inquiries regarding the Sonic Reformer, contact [email protected].

About SAMAA_

Located in a 70-year-old rehabilitated building, SAMAA_ aims to lead the 'Fourth Wave' of coffee culture, intertwining deliciousness with sustainability in an experimental manner. With strong commitments to fostering a beautiful future through the art of coffee, SAMAA_ represents the innovative spirit of Tokyo's coffee scene.