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China Airlines and Plusgrade Launch Innovative Loyalty Currency Features

In a significant move to enhance customer experience, China Airlines has teamed up with Plusgrade, a global leader in ancillary revenue solutions, to introduce new functionalities within the Dynasty Flyer frequent flyer program. This initiative, announced on February 11, 2026, provides members with the ability to purchase, gift, and reactivate loyalty miles—features that are being offered for the first time in this program. This collaboration aims to offer travelers more flexibility and value in managing their rewards.

Enhanced Flexibility for Members

The introduction of these new features represents a major enhancement to the Dynasty Flyer program, allowing members to choose how they earn and utilize their miles more effectively. With the purchase option, members can buy additional miles to reach their reward goals faster. The gifting option allows members to share their loyalty miles with friends and family, promoting a sense of community and connection among travelers. Additionally, the reactivation feature provides members the opportunity to bring expired miles back into play, allowing them to maximize the benefits from their previous travel.

This suite of offerings is a response to the increasing demand from travelers for more personalized and flexible reward options. As the Asia-Pacific region continues to emerge as a pivotal area for loyalty programs, these enhancements are undoubtedly timely. Ken Harris, the CEO and founder of Plusgrade, stated, "This launch with China Airlines represents a milestone in our continued expansion in the Asia-Pacific region. Members in this area are among the most engaged globally and are looking for enhanced flexibility, utility, and more ways to derive value from their rewards."

Commitment to Customer Experience

China Airlines is dedicated to improving its members' experiences and exploring new avenues for growth by embracing digital interactions. This collaboration with Plusgrade reflects a strategic effort to elevate the loyalty program and cater to the specific needs of frequent travelers. The ability to manage loyalty miles effectively not only enhances customer satisfaction but also encourages greater spending and engagement with the airline.

The launch reinforces Plusgrade's commitment to the loyalty sector in the Asia-Pacific market, following recent collaborations with other major airlines in the region. As global travel resumes post-pandemic, the need for robust loyalty solutions becomes increasingly critical for airlines aiming to retain and attract customers.

Looking Ahead

With this rollout, Plusgrade continues to set the standard for ancillary revenue solutions across the travel industry. The company, founded in 2009 and headquartered in Montreal, is trusted by over 275 leading travel brands worldwide, including airlines, hotels, and cruise lines, to generate new and significant sources of revenue.

As travel becomes more competitive, the innovations introduced as part of the Dynasty Flyer program illustrate a forward-thinking approach that prioritizes consumer needs. Travelers will certainly benefit from this new capability, which offers them greater control over how they manage their rewards and, ultimately, their travel experiences.

For more information about these new loyalty features and the Dynasty Flyer program, travelers can visit Plusgrade's official website.