Empowering Women Through Beauty Infrastructure
The Japanese company, ReCute, is set to introduce its innovative hair iron rental service at Koran Women's Junior College, located in Fukuoka, on November 1, 2025. This marks the first initiative of its kind in educational institutions across Japan, aiming to create a supportive environment for women as they confidently step into society. The mission of ReCute is to transform beauty into an essential infrastructure, cultivating an atmosphere where women can express themselves and feel empowered.
At Koran Women's Junior College, established in 1958, the focus has always been on fostering creativity, independence, and respect among its students. The college offers four major programs—from fashion studies to nutrition and childcare—to equip women with practical skills and a creative outlook, thereby nurturing their ability to thrive. However, despite its robust curricula, there remains a societal gap where conveniences for maintaining one’s appearance—like styling hair—are lacking when women are out and about. Recognizing this need, ReCute provides a practical solution, allowing women to easily access tools to enhance their grooming and boost their confidence at critical moments, such as job interviews or public presentations.
Background of Koran Women's Junior College
Koran Women’s Junior College has been a pillar for women’s education in Fukuoka, focusing on developing self-sufficient and independent women who think for themselves and take action. Since its inception, the college has instilled values that blend practical skills with creative expression. Many graduates have gone on to achieve significant success in various fields.
In today’s fast-paced society, however, women often find it challenging to find convenient places for quick grooming, which may hinder their confidence in critical situations. ReCute aims to eliminate this barrier by offering rental spots for hair irons, ensuring that women have the means to present their best selves without anxiety.
Thus, the partnership between ReCute and Koran Women's Junior College aims to ensure that students are not only well-prepared academically but also ready to embrace opportunities with the self-assurance that comes from looking their best.
ReCute’s Commitment
Momonaka Yamashita, the CEO of ReCute, expressed her enthusiasm about bringing this service to an educational setting, emphasizing that having access to hair styling tools can make a significant difference in students’ lives, particularly during crucial moments such as interviews or presentations. Yamashita explained, “It is a privilege for ReCute to integrate our services into the educational framework, aiming to broaden the confidence of students so they can face life's significant challenges head-on.”
Service Details
Service Name: ReCute Hair Iron Rental Spot
Location: Koran Women's Junior College
Launch Date: November 1, 2025
Operating Hours: Weekdays from 9:00 AM to 5:00 PM
Usage Fee: ¥385 for the first 10 minutes, ¥33 per additional minute. Monthly subscribers enjoy 15 minutes at no charge, followed by ¥55 per minute thereafter.
Equipment Provided:
- - Kinujo Curling Iron (32mm)
- - Kinujo Straightening Iron
How to Use the Service
1.
Find a Spot: Open the app and locate available ReCute spots on the map.
2.
Scan the QR Code: Scan the QR code at your chosen location to unlock the hair iron for rental.
3.
Return and Payment: Take a photo of the hair iron upon return, submit via the app, and complete payment automatically.
Future Outlook
ReCute is committed to its mission of making beauty a vital infrastructure. By developing more rental spots across Japan and expanding the concept beyond hair styling to include makeup and skincare, ReCute is poised to redefine normatives around beauty accessibility. Plans include creating comprehensive beauty platforms through partnerships with various establishments, enhancing user experiences at commercial venues, and promoting self-care initiatives in everyday environments.
ReCute’s endeavor is more than just a service; it is a movement aimed at integrating beauty into the daily lives of women across Japan, fostering a culture where every woman can face the world with confidence and pride.
Company Overview
Company: ReCute Co., Ltd.
CEO: Momonaka Yamashita
Location: Minato, Tokyo
Founded: April 2, 2024
Website: ReCute Website
About Koran Women's Junior College:
Location: Fukuoka, Japan
Founded: 1958
Website: Koran Women’s College
For inquiries about the ReCute service, interested parties can reach out via the contact form on their official website.