#Japan #Yokohama #TUNAG #Stamen #Fujicityo

Fujicityo Adopts TUNAG to Strengthen Employee Engagement

Fujicityo, a leading supermarket chain based in Kanagawa, has recently announced the integration of the employee experience platform TUNAG. This initiative aims to augment employee engagement and facilitate improved communication across its workforce of approximately 3,500 individuals, including full-time employees, part-timers, and temporary staff. Before this transition, communication relied heavily on traditional methods such as paper newsletters and bulletin boards. With TUNAG, the company is stepping into the digital age, allowing all employees to access management messages, operational best practices, and celebrate the achievements of their colleagues in real-time.

The Challenges Before TUNAG's Implementation

Fujicityo faced several challenges inherent to their multi-store operation:

1. Communication Gaps and Delays: The reliance on printed materials meant that critical information often took time to reach employees, particularly those working directly on the floor.
2. Lack of Interdepartmental Understanding: Communication between the headquarters and retail locations was often weak. Employees were often unaware of what their colleagues at other stores were doing, resulting in missed opportunities to share successful strategies and innovations.
3. Diminished Personal Connections: With a large number of employees, the visibility of management’s values and the daily efforts of fellow workers became obscured over time.

These issues contributed to decreased employee engagement and hindered the transmission of the company’s core values. To ensure sustainable organizational growth, it became essential to establish a timely, bidirectional communication foundation.

Why TUNAG?

Fujicityo's choice to adopt TUNAG emerged due to several key features that resonated with their needs:

• - User-Friendly Management System: TUNAG's one-account-per-employee structure clarifies accountability while ensuring that all personnel, regardless of job type, can both receive and share information equally.
• - Intuitive Design: With flexible formats for posts, including newsletters and suggestion boxes, TUNAG is designed so that even those less familiar with IT tools can easily navigate and contribute.
• - Ongoing Support: Post-implementation support ensures that Fujicityo can tailor TUNAG to its unique challenges and share best practices from other companies, fostering continuous improvement.

Practical Applications of TUNAG

Since initiating the phased rollout of TUNAG in November 2025, Fujicityo has been using the platform on both PCs and mobile apps. Key applications include:

• - Management Messages: Real-time updates from the CEO and executive columns, delivered via both video and text formats.
• - Sharing Ideas and Successes: Collecting photos and improvement suggestions from the sales floor through initiatives like the ‘Idea Box’.
• - Employee Spotlights: Highlighting new hires and introducing team members to foster mutual interest and understanding.
• - Centralized Knowledge Management: Streamlining access to manuals and regulations to provide employees quick access to vital information.

Future Prospects

Fujicityo aims to leverage TUNAG not just for improving internal communication but also for bolstering a sense of unity across the organization. The goal is to enhance the speed at which information spreads through their operations, paving the way for a culture where each staff member actively shares and appreciates each other’s contributions, thus fostering higher engagement levels.

Insights from Fujicityo

Kei Kikuchi from Fujicityo's Corporate Planning Office shared their previous challenges with traditional paper communications. Due to constraints on printing and time delays of nearly three months, essential information was often inaccessible or delayed in reaching employees. TUNAG, by contrast, allows for unlimited access to content and real-time feedback, drastically enhancing both the speed and efficiency of information dissemination. This has sparked positive interactions among employees, creating a lively communication atmosphere where company pride can flourish. The hope is to cultivate an environment where employees feel reconnected with the company’s mission, thereby strengthening the organizational bond.

About TUNAG

TUNAG is tailored to enhance productivity and reduce turnover by facilitating internal communication and information sharing. As of April 2026, TUNAG's user base exceeds 1,400 companies with over 1.5 million users, distinguishing itself from traditional engagement tools by delivering practical, action-oriented solutions. With its user-friendly design, TUNAG ensures high adoption rates even in remote work settings.

For more information on TUNAG, visit TUNAG.

About Stamen

Founded in 2016 with the mission to deliver joy and happiness to more people, Stamen operates various services including TUNAG and the cloud-based IT asset management tool Watchy. The firm went public in December 2020. For more about Stamen, visit Stamen Company.