#Portugal #Lisbon #Gary Vaynerchuk #VeeFriends #VaynerMedia

Gary Vaynerchuk to Headline SBC Summit

The highly anticipated SBC Summit is set to make waves this September in Lisbon, and attendees can look forward to a keynote from none other than serial entrepreneur Gary Vaynerchuk. Scheduled for September 17, Vaynerchuk will take the stage at the renowned MEO Arena to deliver his much-anticipated talk titled Day Trading Attention.

Vaynerchuk, who has made a name for himself as a cultural and business trendsetter, is recognized as a primary voice in the realms of storytelling and digital strategies. His expertise encompasses a vast array of successful ventures, including notable early investments in tech giants like Facebook, Twitter, and Uber. As the CEO of VaynerMedia and the creator of the entertainment brand VeeFriends, he is uniquely positioned to share insights that resonate with professionals from the betting and gaming industries.

Changing the Narrative in the Betting Sector

Organizers of the event emphasize the significance of bringing someone like Vaynerchuk into the mix. Rasmus Sojmark, CEO and Founder of SBC, noted, "Getting Gary Vaynerchuk is a massive win—not just for SBC Summit, but for the entire betting and gaming industry." His knack for cutting through the noise is what the sector desperately needs as it pivots towards innovative storytelling and marketing tactics. As industries face saturation, brands require sharper strategies for consumer engagement and retention.

In his upcoming keynote, Vaynerchuk will explore how consumer attention has emerged as a critical asset in today’s business world. He will delve into how brands can leverage underpriced attention to accelerate their growth and achieve sustainable relevance. Vaynerchuk’s talk is poised to revolutionize the way betting companies view marketing, as he shares methods on transforming fleeting attention into meaningful engagement and loyalty.

Tactical Insights for Today's Digital Landscape

Vaynerchuk’s insights are not abstract; they are rooted in practical applications relevant to today’s fast-paced digital environment. He plans to provide attendees with tactical advice ranging from influencer marketing to the significance of collectibles in driving brand interaction. By elucidating the link between media consumption habits and consumer behavior, he aims to arm marketing professionals with tools that can cut through market clutter and foster a stronger connection with their audiences.

The framework for his keynote is informed by his recent book, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World, released in May 2024. In this book, Vaynerchuk expands on the principles laid out in his previous work, Jab, Jab, Jab, Right Hook, offering concrete steps businesses can take today to thrive in a digital-first world.

Beyond Business – A Cultural Phenomenon

Vaynerchuk is not just an entrepreneur; he is also a cultural influencer. With a follower base exceeding 45 million across social media, his voice shapes perceptions not only in business but also in broader cultural discussions. His podcast, The GaryVee Audio Experience, has consistently ranked at the top among global podcasts, showcasing his reach and influence in various spaces.

Moreover, he is the founder of VeeCon, an innovative conference that mixes elements of culture, entrepreneurship, and entertainment, further solidifying his role as a thought leader.

For attendees of the SBC Summit, the chance to hear from Gary Vaynerchuk offers more than just high-level insights; it presents an opportunity to pivot their marketing strategies in real time. Sojmark assures prospective attendees that Vaynerchuk’s session will challenge mindsets and provide practical value essential for anyone serious about brand growth in a rapidly evolving marketplace.

Conclusion

The SBC Summit, taking place from September 16 to 18, aims to host around 30,000 industry professionals who will engage in networking, product discovery, and expert-led discussions. With key sessions led by top industry minds, including Vaynerchuk, the summit promises to be a pivotal moment for stakeholders in the gaming and betting sectors as they prepare for the challenges and opportunities of the future.

Those interested in attending Gary Vaynerchuk's keynote can register for the summit, while ensuring they have access beyond the Expo Only passes. The event stands as a prime platform for driving strategic conversations and establishing valuable connections that can define the upcoming year for many in attendance.