Bear-kun Dance Project Showcases Kagawa's Local Charm Through Fun and Movement

Bear-kun Dance Project: Celebrating Kagawa's Local Culture

On February 4, 2026, APAMAN Corporation, Japan's leading rental housing brokerage with the highest store and contract numbers, will unveil the latest installment of its official mascot Bear-kun's dance project, focusing on Kagawa Prefecture. This exciting “costume dance project” aims to promote the unique cultural and culinary aspects of various regions through the whimsical movements of its mascot.

The Essence of the Project

The initiative seeks not only to entertain but also to highlight the allure of each of Japan’s 47 prefectures. Through Bear-kun's cheerful and approachable personality, the project showcases the rich cultural heritage and local specialties of each area. The Kagawa edition dives into the prefecture's famed Sanuki Udon, a beloved noodle dish that symbolizes Kagawa’s local food culture. The dance choreography incorporates essential steps that mimic the traditional techniques of kneading, stretching, and serving udon, presented in a playful manner that encourages participation.

Bear-kun in Kagawa

Bear-kun rejoices in Kagawa with fun dance moves inspired by the region's rich food culture.

The Objectives Behind the Initiative

The overarching goal of Bear-kun's dance project is to foster regional revitalization by raising awareness of Kagawa's unique offerings. As Bear-kun dances against picturesque backdrops that represent the essence of the region, it aims to inspire pride among locals and encourage tourism. Furthermore, this project aligns with the UN's Sustainable Development Goals, particularly Goal 11, which focuses on creating sustainable cities and communities, and Goal 8, which emphasizes decent work and economic growth.

Kagawa Edition Dance Highlights

The choreography for the Kagawa dance is designed to be simple and engaging, making it easily replicable.
1. Squat and Knead: Participants will bend down, mimicking the action of kneading dough.
2. Stretch Up: A pose that represents the act of stretching the dough to prepare it.
3. Connect and Step: A rhythmic stepping sequence moving side to side, symbolizing the connection between community and food.

The dance's playful combinations and the round, bouncy movements characteristic of the costume encourage spectators to join in while enjoying the upbeat rhythm.

The Lifestyle Appeal of Kagawa

Kagawa is well-known for its balance of urban amenities and natural beauty, creating an ideal living environment. Centered around Takamatsu City, the prefecture boasts a compact urban structure that simplifies commuting and daily life. With its mild Seto Inland Sea climate, it remains a comfortable place to live throughout the year, appealing to families with children and seniors alike.
Additionally, Kagawa is enriched with various commercial, medical, and educational facilities within easy reach, ensuring residents’ needs are met conveniently. The vibrant local food culture, particularly surrounding udon, coupled with a warm sense of community, adds to the authenticity and charm of living in Kagawa.

APAMAN's Presence in Kagawa

APAMAN operates multiple outlets throughout Kagawa, primarily in Takamatsu, Marugame, and Sakaide. Its strategically located stores cater to diverse lifestyles, offering various property options from single-person apartments to family homes. These establishments are tailored to address commuting needs, neighborhood characteristics, and future lifestyle aspirations, supported by knowledgeable staff dedicated to guiding newcomers and those relocating for work or studies.

APAMAN's commitment to ensuring clients find their ideal living space reflects its deep-rooted connection with the local community, providing the support needed to embark on a new chapter in Kagawa.