Coe LLC and Bookdam: A New Era in Publishing and PR
In a significant move, Coe LLC, based in Tachikawa, Tokyo, and Bookdam, headquartered in Ikebukuro, Tokyo, have announced their strategic partnership set to commence on December 18, 2025. This collaboration focuses on providing PR and branding support to the various publishing ventures initiated by Bookdam.
Background of the Partnership
As social media and AI become increasingly embedded in our daily lives, people are inundated with vast amounts of information. During these times, books have emerged as a vital medium for conveying messages that cannot be conveyed through short-term communications. They deliver deeper, lasting, and more reliable narratives that resonate with readers. Recently, there has been a marked increase in both businesses and individuals using publishing as a means to express their brand's worldview and societal intentions.
However, equally essential to publishing are key initiatives, including:
- - Clearly articulating what and to whom we want to deliver our message.
- - Ensuring consistency between book content and public relations/promotion strategies.
- - Creating opportunities for communication with stakeholders through publishing.
Given these considerations, the partnership aims to achieve effective communication through publishing—one that is not merely about 'delivering' messages but ensuring they are 'received.'
Mutual Aspirations for the Partnership
The essence of information lies in its inherent value. As we continue to question this value, it becomes increasingly crucial to focus on the stories and dramas that exist within every aspect of life—people, objects, and concepts. This focus will facilitate higher resolution communication, enabling us to shape and implement optimal messages and expressions adapted to our audience.
The aim is to create an environment where people can empathize and connect deeply, savoring profound emotional experiences that enrich their lives and inspire a better future. Bookdam's mission is to enhance the value of books and publishing to create a positive social impact, while Coe is committed to designing messages and creating spaces where words come to life. Together, both companies are moving forward with their respective missions in the realms of publishing and PR.
Future Developments
Through this partnership, Coe’s insights into PR and branding will be integrated with Bookdam's existing publishing activities. This collaboration will support the growth of fans for both publishing companies and authors. In the initial phases of publishing considerations, both companies will work closely to define the essential messages they wish to convey to society.
Moreover, publishing will no longer be seen as a one-off event. Instead, strategies for ongoing PR engagements and fostering connections with readers will be developed collaboratively.
This initiative aims to bridge the core messages companies and individuals wish to express with the output of publishing, enabling more profound and broader societal impacts.
Notably, beyond the collaborative efforts, both companies are considering developing new services that will foster connections among people sharing similar thoughts, starting from the content of books.
Messages from the Leaders
Naoki Kikuchi, CEO of Bookdam:
I am genuinely thrilled about our partnership with Coe and look forward to an exciting future together. I resonate deeply with Coe's thoughtful approach to PR and their ability to articulate various 'unvoiced voices' in society. By leveraging each other's strengths, we aim to design and deliver impactful messages that benefit society as a whole.
Takeyuki Ogaki, Representative Member of Coe LLC:
It is a great pleasure to partner with Bookdam, who has expertly crafted books that capture and convey emotions from conception to publication. At Coe, we have supported numerous voices that are challenging to express, focusing on delivering these messages in forms that genuinely resonate with society. Through this partnership, we aspire to create publication experiences that connect individuals and companies with new societal ties and actions, using books as the catalyst.
Company Profiles
Bookdam Inc.
- - Location: 5th Floor, Diagate Ikebukuro, 1-16-15 Minami Ikebukuro, Toshima, Tokyo
- - Represented by: Naoki Kikuchi
- - Established: December 3, 2019
- - Primary Business: Publishing business and PR branding support
- - Website: bookdam.co.jp
Coe LLC
- - Location: me:rise Tachikawa, 2-8-28 Akebonocho, Tachikawa, Tokyo
- - Represented by: Takeyuki Ogaki
- - Established: July 21, 2023
- - Primary Business: Message design in business activities (PR and media support), along with launching new related services and content
- - Website: coe-message.com