Mars and GoldenPeaks' Renewable Energy Pact
Mars, Incorporated has recently signed its first Renewable Acceleration contract in Europe, marking a significant milestone in its commitment to sustainability. Teaming up with GoldenPeaks Capital, a leading developer of renewable energy in Europe, Mars aims to roll out over 100 solar projects across Poland. This partnership not only emphasizes Mars's dedication to achieving 100% renewable energy but also extends to its entire value chain.
Scope of the Contract
The agreement is designed to cover not only the direct operations of Mars but to provide renewable energy throughout its entire supply chain. GoldenPeaks Capital is set to develop more than 100 solar projects in Poland, which will contribute approximately 129 MWac, representing around 58% of the total capacity of the larger venture. This amount of clean energy is anticipated to power nearly 100,000 households annually, aiding in Poland's transition from coal to a low-carbon future.
According to Kevin Rabinovitch, Global VP of Sustainability at Mars, “We are excited about the momentum we've achieved with our Renewable Acceleration program. This latest step in Europe clearly articulates our vision of making renewable energy the standard wherever Mars operates.” He added that the collaboration with GoldenPeaks demonstrates the collective effort required for global climate action.
Impact on the Energy Sector
The contract is expected to be one of the largest multi-buyer agreements for renewable energy in Central and Eastern Europe. These projects are set to come online by 2027, generating an annual output of approximately 222 GWh – enough to supply power to about 100,000 households. Besides supporting local communities, this initiative will contribute significantly to advancing the EU's climate goals.
In addition to this pledge, Mars is also collaborating with Cargill, one of its major suppliers. Cargill has inked a separate agreement with GoldenPeaks that complements Mars's Renewable Acceleration strategy, demonstrating a shared commitment to clean energy within their respective supply chains.
A Shift Toward Cleaner Energy
Rabinovitch emphasized that the involvement of a key supplier like Cargill represents a significant step toward accelerating the shift to cleaner energy for joint supply chains, bringing positive impacts to the communities they serve. He noted, “Climate action must be global to be truly effective, and these partnerships show that we can achieve great things when we work together.”
Future Goals
The Renewable Acceleration Program is an integral part of Mars’s strategy to reach net-zero emissions by 2050. It includes efforts to combat deforestation, support sustainable agriculture, enhance transportation efficiency, and incorporate sustainability across the business. The company anticipates that each new contract will facilitate a 10% reduction in its overall CO2 footprint by 2030.
Looking ahead, Mars is preparing for more global agreements aimed at creating a truly sustainable operational model that integrates renewable energy practices throughout its value chain. Adriano Agosti, founder and chairman of GoldenPeaks Capital, remarked on Mars’s global influence, stating, “Mars has turned its global responsibility into an opportunity by advancing the decarbonization process throughout its entire value chain.”
About Mars, Incorporated
Mars, Incorporated operates with the belief that the world we desire for tomorrow begins with how we conduct business today. With a diverse portfolio across pet care and food products generating approximately $55 billion in revenue, Mars is committed to enriching the lives of pets and the people who love them. The company produces well-known brands like ROYAL CANIN®, PEDIGREE®, WHISKAS®, and SNICKERS®. Its veterinary networks and diagnostic services underscore its commitment to animal healthcare and innovative solutions.
For further information about Mars and its initiatives, please visit
Mars's official website.