Sojern Partners with PubMatic to Innovate Travel Advertising through Data Curation
Sojern and PubMatic Join Forces for Enhanced Travel Marketing
In a significant leap for the travel marketing industry, Sojern, a leading platform dedicated to hospitality, has announced a strategic partnership with PubMatic (Nasdaq: PUBM), an independent technology firm specializing in the future of digital advertising. This collaboration aims to provide agencies and advertisers with the ability to tap into Sojern's extensive real-time travel data insights, combined with PubMatic's premium advertising inventory, all while adhering to privacy regulations.
The need for targeted and relevant travel advertisements has never been more significant, as consumers increasingly favor personalized content. The fusion of Sojern's robust travel data with the premium inventory offered by PubMatic allows advertisers to craft more precise targeted campaigns. The partnership's curation strategy enables real-time optimization and measurement, making it easier for brands to develop compelling advertisements that yield tangible results.
The Future of Programmatic Advertising
Josh Beckwith, Vice President of Global Corporate Sales at Sojern, expressed his enthusiasm regarding the partnership, stating, "Curation presents an exciting pathway for programmatic advertising. Our collaboration not only underscores our commitment to delivering specialized curated advertising to our clients, but it also aligns with our mission of using Sojern's top-tier travel data and multi-ID audiences along with PubMatic's superior inventory. With this partnership, we can optimize advertising in real time and develop tailored campaigns that meet our clients' preferences."
One of the cornerstones of this partnership is the enhanced access advertisers have to Sojern's vertical-specific real-time traveler insights directly within PubMatic's curation and data solution known as Connect. This integration is anticipated to revolutionize audience curation, transforming it into a powerful tool for programmatic advertising, and ultimately driving performance.
"Today's advertising landscape must cater to everyone involved. Consumers seek privacy and relevant advertisements, while brands require access to quality advertising space with assurances of brand safety," noted Mark Williams, Senior Director of Audience Solutions at PubMatic. The strategic curation initiative aims to unite advertisers, publishers, and audiences by emphasizing content quality and relevance, and this partnership between Sojern and PubMatic reflects that vision. It ensures that marketers benefit from access to valuable travel data while maintaining essential privacy protections.
The results of this collaboration promise enhanced transparency, improved control, and greater performance for all parties involved.
Insights into Both Companies
Sojern has cemented itself as a leader in hospitality marketing, with a platform that empowers over 10,000 travel marketers annually to engage travelers through unrivaled insights and multichannel activation. Established in 2007 and based in San Francisco, California, Sojern's reach extends across the Americas, Europe, the Middle East, and Asia Pacific.
PubMatic, since its inception in 2006, has transformed the digital advertising supply chain through its independent technology. By empowering digital content creators to manage their inventory access strategically, PubMatic enhances monetization opportunities while ensuring marketers achieve a high return on investment. The company is known for its innovative programmatic solutions that facilitate real-time data processing and utilization.
As the travel industry continues to evolve, the collaboration between Sojern and PubMatic marks a significant step towards adapting to the demands of modern advertising. With a focus on precision targeting and consumer privacy, this partnership sets the stage for a new era of travel marketing. To learn more about Sojern's specialized approach to travel marketing, visit their website and watch interviews for deeper insights into their innovative strategies.