#Meleap #AR Sports #Ube HADO

Revitalizing Local Communities through AR Sports

On November 2, 2025, Ube City in Yamaguchi Prefecture hosted the Ube HADO Fest 2025, a vibrant community event leveraging AR sports developed and managed by Meleap, a Tokyo-based company. This innovative festival was centered around HADO, an activity that blends physical and digital dimensions, aiming to foster interaction across generations and localities.

The event featured three distinct categories: the 'Enjoy' division for beginners, the 'Corporate & Organization' division for workplaces and groups, and the highly competitive 'Expert' division where top players from across the nation showcased their skills. Participants engaged in a variety of activities ranging from casual experiences to intense competitions, ensuring everyone could find enjoyment at the event. In particular, the Expert division saw thrilling performances from strong teams nationwide, significantly contributing to broadening community interaction and exchanges beyond regional borders.

Organizer's Vision

According to the organizers, the incorporation of HADO aimed to establish a new entertainment culture in Ube, contributing to the local community's vitality. By utilizing the latest technology through AR sports, the event creators envisioned a platform for people of all ages to engage in a new sporting culture, enhancing Ube City’s appeal as a vibrant local city. The continued success of the festival has fostered a recognition that “November in Ube means HADO,” attracting numerous players from outside the city. Local youths have benefited from new experiences, leading to a sense of unity and engagement with their community.

A New Model for Local Revitalization

The Ube HADO Fest represents a collaborative public-private initiative, bringing together local government, businesses, and citizens. This event creatively leverages technology to form a community-based framework that crosses over education, sports, and tourism. Such next-generation sports events originating from the area are anticipated to yield multiple benefits, including:

• - Retention of Young Residents: Increasing community relations and participation among the younger population.
• - Health and Exercise Promotion: Encouraging physical fitness among citizens.
• - Economic Impact: Fostering economic spillover through collaboration with local industries and tourism.

With the positive results observed, similar initiatives are gaining traction in other municipalities looking to replicate this successful model.

Event Details

• - Event Name: Ube HADO Fest 2025
• - Date: November 2, 2025 (Sunday) from 9:00 AM to 5:00 PM
• - Location: Historia Ube, Ube City, Yamaguchi Prefecture
• - Participation Fee: Free ( pre-registration and lottery-based)
• - Organizer: Ube HADO Festival Executive Committee
• - Sponsors: UCD Consulting Inc., Toratsukido, Okawachi Painting, WADA Co., Ltd., Kijima Noodle Shop, Magnus Co., Ltd., Sanko Bussan Hanhai Co., Ltd., Kobayashi Noodle Co., Asahi Meat, Inoue Hiromi Co., Daisan Propane, etc.
• - Supporters: Ube City, Ube City Board of Education, Ube Tourism Convention Association, Ube Sports Commission, Ube Chamber of Commerce.

Match Highlights

One of the standout teams in the Expert division was the champion team “Ondoryu Tachiban Sengoku Ubenjya Res,” showcasing the high level of competitors and the excitement surrounding the event.

All About HADO

HADO is a revolutionary form of