#United States #Charlottesville #CHAMP #Rhoback #Active Apparel

CHAMP Partners with Rhoback to Boost Active Lifestyle Brand Growth

Rhoback, known for its unique dog logo and premium activewear, has recently revealed a significant strategic investment from CHAMP. This partnership marks CHAMP's first collaboration and promises to propel Rhoback toward the next phase of its rapid expansion.

Founded in 2016 by friends Kevin Hubbard, Kristina Loftus, and Matthew Loftus, Rhoback began as a humble startup offering shirts from a wooden camper. Fast forward to today, and it has blossomed into one of the fastest-growing active lifestyle brands in North America. Remarkably, the brand has remained profitable from the start and has never required external funding. With over 2 million customers and more than 3.5 million orders shipped, Rhoback generated over $150 million in revenue in 2025, showcasing its impressive market presence.

Scott Dahnke, Global CEO of L Catterton, which backs CHAMP, stated, "Rhoback exemplifies the type of brand we aim to support. Their innovative storytelling and commitment to building a community around premium products distinguish them in the competitive landscape. We believe Rhoback is well-positioned to leverage CHAMP's unique blend of expertise in consumer engagement and athlete collaboration."

The investment will act as a catalyst for Rhoback's growth trajectory, particularly as it moves beyond its direct-to-consumer foundations. This partnership is expected to drive expansion into retail and broaden its wholesale and collegiate licensing businesses.

The co-founders of Rhoback expressed their excitement about the partnership, emphasizing the importance of finding a partner that aligns with their values and growth vision. _"We started Rhoback with no experience in apparel and minimal funding, driven solely by our passion for creating quality products. This partnership with CHAMP not only validates our journey but also allows us to maintain control of our brand while scaling to new heights."_

The past decade has seen Rhoback cultivate a dedicated following among professional athletes, social media influencers, and everyday consumers alike. The brand has carved a niche in the collegiate space, excelling in Name, Image, and Likeness (NIL) partnerships with prominent college football athletes. According to Caleb Downs, a first-round pick for the Dallas Cowboys, _"Rhoback has redefined athlete partnerships by treating us as true collaborators rather than mere endorsers."_

As Rhoback continues to establish itself, it remains true to its mission of delivering high-quality apparel for those who "Crave Activity." The brand’s versatile designs cater to active lifestyles, making it a favorite among fitness enthusiasts.

With the backing of CHAMP, which is orchestrated in collaboration with L Catterton and a network of over 250 world-renowned athletes, Rhoback is poised to take its innovative approach to activewear to new audiences. As they merge their unique brand identity with the influence of athletes, they are set to redefine active lifestyle apparel once again.

To explore more about this dynamic brand, visit Rhoback and discover premium quality apparel designed for the active individual.