#USA #Los Angeles #Gen Z #Creator Economy #Tiltify

Tiltify's Game-Changing 2025 Giving Season Report

Tiltify has recently unveiled its 2025 Giving Season Report, reflecting significant shifts in philanthropy on a digital platform. The report demonstrates how the creator economy is transforming charitable giving, particularly among young donors, amidst a broader trend where traditional philanthropic efforts falter in engaging the younger demographic.

Key Insights from the Report

The data presented in the report is derived from nationwide surveys involving 1,000 donors and 1,000 creators. One of the striking findings is the indication that nearly half (46%) of creator-led fundraising initiatives raised more money in 2025 compared to the previous year. Additionally, an impressive 61% of Gen Z respondents stated that a creator's involvement significantly enhances their likelihood of donating to charity.

In the face of declining individual donor numbers, Tiltify's findings demonstrate a revival of grassroots funding, driven primarily by younger generations. It highlights that while overall charitable contributions in the United States reached an unprecedented $592.5 billion in 2024, participation among individual donors is shrinking. This suggests a pressing need for innovative strategies to reinvigorate donor engagement.

Generosity in the Digital Age

The report emphasizes a notable trend: despite Gen Z controlling only about 6–7% of U.S. household wealth, their charitable giving rates rival those of older generations. Approximately 67% of Gen Z respondents have increased their donations since the pandemic, with 31% contributing between $50 and $249 annually—a range typical among their older counterparts. The data reveals that enthusiasm for giving hinges on causes championed by the creators and digital personalities they trust.

The report surfaced some fascinating statistics:
1. Creator Influence: A significant majority, 85% of Gen Z and 77% of Millennials, expressed they would likely donate if prompted by their favorite creators. In contrast, only 57% of Gen X and 34% of Baby Boomers felt similarly.
2. Emerging Trends: While 33% of Gen Z anticipated contributing to creator-led fundraisers, only 8% expressed interest in traditional telethons featuring celebrities, indicating a shift toward more relatable fundraising methods.
3. Future Expectations: A remarkable 60% of creators project an increase in their charitable fundraising for the coming year, reflecting a growing confidence in the effectiveness of digital-first campaigns.

The Shift to Community-Driven Giving

Preferably, giving now appears to be moving from the hands of wealthy patrons to community-oriented efforts. Smaller, more tightly knit communities boast a donor conversion rate of 5–10%, compared to a mere 1–2% among larger, passive audiences. The report underscores the importance of community engagement, as digital campaigns featuring live dashboards and visible donation tracking significantly outperformed those without these interactive elements, raising 41% more funds.

Moreover, repeat creators who hosted multiple campaigns per year reported donor retention rates 36% higher than those who undertook one-time fundraisers. This suggests that engaging potential donors through commitment results in a more sustainable fundraising ecosystem.

Barriers and Opportunities

Interestingly, nearly 70% of surveyed donors were unaware of a new charitable tax deduction for cash donations set to commence in 2026. Upon learning about this incentive, 65% indicated it would motivate them to contribute more. As Tiltify continues to advocate for the creator economy's influence on philanthropy, lessons learned from these findings can refine strategies and address barriers to giving.

Michael Wasserman, the co-founder and CEO of Tiltify, remarked, "The future of philanthropy will not hinge on who gives the most, but rather on who can mobilize the most people. Our findings reinforce the need for technology that fuels community-driven generosity throughout the ecosystem."

Conclusion

Tiltify's 2025 Giving Season Report captures a pivotal moment in philanthropy, revealing an encouraging recovery prompted by digital creators. As younger generations embrace this new donation paradigm, organizations that adapt to these trends stand to benefit significantly. With continuous digital engagement and the authentic, interactive experiences creators provide, the outlook for charitable giving remains promising. To delve deeper into the report, visit Tiltify's official website.