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NOYZ Collaborates with Ella Langley on 'Be Her' Eau de Parfum

In an exciting announcement from Los Angeles, NOYZ, a fragrance house celebrated for transforming lived experiences into exquisite scents, has unveiled its latest venture: 'Be Her' Eau de Parfum. This launch marks a groundbreaking partnership with country music sensation Ella Langley, encapsulating the essence of artist-led collaborations that redefine how we engage with fragrance and music alike.

A Fragrance Inspired by Lyrics

The 'Be Her' Eau de Parfum is inspired directly from Ella Langley’s songwriting. With roots planted in her expressive and emotional lyrics, the fragrance captures a transformative narrative, particularly echoing the line, "I just wanna be her so bad, it hurts so bad." This line embodies the journey of self-discovery and the pursuit of identity that resonates deeply with listeners and now, fragrance enthusiasts.

Ella Langley expressed her excitement about the collaboration, stating, "Partnering with NOYZ to develop a custom fragrance feels like an extension of the same storytelling I chase in my music - layered, authentic, and intentional. Every fragrance note has a purpose, and the entire process translates something intangible into a scent that people can carry with them." This sentiment perfectly conveys the idea of fragrance as an intimate extension of one’s self-expression.

Unveiling the Scent Profile

The olfactory profile of 'Be Her' is a warm floral concoction that reflects the nuances of Langley’s artistry. The fragrance opens with bright and self-assured notes of violet, peony, and bergamot, gradually leading to a compelling tobacco accord. This intriguing blend eventually gives way to a soft and lingering base of cashmere woods and salted amber. This multifaceted formulation ensures that the fragrance is both universally wearable and gender-neutral, designed not merely for a fleeting moment but as an extension of a mindset.

Crafting the Journey

This collaboration was not just a simple task of creating a fragrance; it involved intricate and thoughtful craftsmanship. Ella Langley closely collaborated with celebrated Robertet perfumer Jérôme Epinette, who has previously contributed to the broader NOYZ fragrance collection. Together, they embarked on an elaborate process, producing more than ten iterations of the scent to diligently refine it and ensure it encapsulated Langley’s essence, energy, and the emotional complexity found in her music.

Malena Higuera, CEO of NOYZ, elaborated on the forward-thinking ethos behind this collaboration. She remarked, "From the beginning, NOYZ was built on the idea that fragrance should reflect real life, raw, emotional, and deeply personal. This partnership with Ella represents a new model for how scent can come to life, created with an artist, rather than just being inspired by them."

A Launch that Resonates with the Community

The partnership is being unfolded in a dynamic, multi-phase launch that intertwines music and community to create a unique discovery experience. Starting in February, they released teasers in the music video for 'Be Her', successfully generating anticipation alongside Ella’s new album, 'Dandelion', which has already claimed the top of the charts.

Fans can look forward to adding 'Be Her' to their fragrance collections, set to retail for $85. The perfume will be available on NOYZ’s official website and exclusively at Ulta Beauty stores nationwide.

In a world where fragrance meets music and storytelling, NOYZ and Ella Langley are redefining the essence of self-expression through scent. As Malena Higuera aptly stated, this collaboration showcases the direction fragrance is heading—more vibrant, collaborative, and imbued with rich narratives than ever before.

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