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ZTE Accelerates Global Expansion with a Focus on Gaming Smartphones

On October 6th, ZTE Corporation (0763.HK / 000063.SZ), a leading provider of integrated solutions for information and communication technology, unveiled its two-pillar global expansion strategy emphasizing gaming smartphones tailored for youth markets at the ZTE Devices User Congress in Milan. The event themed "Unlock Thrills, Define Style" was part of the broader ZTE Global Summit.

During the congress, ZTE introduced a range of stylish products embodying these strategic objectives, including the nubia Neo 3 series, nubia Air, and the debut of the innovative emotional companion, AI Pet Mochi. ZTE aims to establish sustainable growth engines worldwide, particularly within its smartphone division which experienced over a 30% revenue increase in the first half of 2025, along with a remarkable 300% growth in the nubia Neo series.

ZTE's strategic focus on gaming smartphones complements the entire lifestyle of young people, integrating itself deeply into their gaming culture through innovative offerings like the nubia Neo 3 series. Notable features of these devices include dual gaming shoulder triggers, AI Game Space 3.0, and a 120Hz display, enhancing the mobile gaming experience.

The nubia Neo 3 series has been officially designated as the co-branded gaming smartphone for Garena Free Fire, celebrating its partnership with characters like Kapella in its limited edition. The device not only boasts powerful gaming specifications but also presents the virtual AI companion, Demi, designed to assist players with game navigation and provide game-related instructions.

Additionally, ZTE unveiled the nubia Air, which redefines the 'Air-Style' segment with a powerful battery, a bright display reaching 4500 Nits, and top-tier dust and water resistance (IP69K, IP69, and IP68). Priced at $279, the nubia Air represents ZTE's commitment to providing exceptional products that elevate the user experience.

Beyond just smartphones, ZTE is advocating for a wholesome AI ecosystem, with products like Mochi, intended to serve as emotional AI entertainment devices. Mochi responds empathically to user emotions, defining the future of personalized interaction with technology. This engagement goes hand-in-hand with ZTE's innovation in connectivity solutions, leading in the 5G space with next-gen offerings such as ZTE G5 Ultra and Wi-Fi 7 innovations.

Being a publicly traded company with close ties to its core values, ZTE emphasizes corporate social responsibility, dedicating a significant portion of its annual revenue to research and development while connecting with diverse markets through tailored products. The company's goal is to create a networked, intelligent world that speaks to a younger audience's needs and desires, with a clear trajectory towards leading the gaming smartphone segment.

For more details, please visit ZTE’s Website.