#Japan #Tokyo #FamilyMart #Convenience Wear #Chiyonofuji

Unique Collaboration of 'Convenience Wear' with Sumo Legend Chiyonofuji

FamilyMart, headquartered in Minato, Tokyo, is celebrating its 45th anniversary in September 2026. The company emphasizes its commitment to five core values and promotes itself under the motto 'the best challenge.' In line with these efforts, the original apparel brand 'Convenience Wear' has partnered with legendary sumo champion Chiyonofuji to release a limited collection starting from August 28, 2026, in around 16,500 FamilyMart locations nationwide. Additionally, these items will be available in limited quantities on the FamilyMart online shop beginning August 25, 2026.

Inspiration from Cultural Heritage

The 'Convenience Wear' brand, established in collaboration with fashion designer Hiroshi Ochiai, focuses on providing products with quality materials, advanced technology, and aesthetic designs. This partnership with Chiyonofuji, the 58th yokozuna, celebrates the dynamic spirit and rich traditions of Japanese sumo.

The collaboration features line socks inspired by the sumo shime-nawa and hand towels showcasing iconic moments from Chiyonofuji's career. Each item is designed with bold calligraphy that brings to life the sport's vigorous energy and formidable legacy, ultimately encapsulating Japanese culture.

The Products

Line Socks

• - Price: 600 JPY (including tax)
• - Release Date: Starting from August 28, 2026
• - Availability: Nationwide
• - Description: Unisex line socks designed with inspiration from the shime-nawa. Equipped with antibacterial and deodorizing technology. Available in two designs featuring Chiyonofuji in white and navy.
• - Sizes: 22-25cm, 25-28cm

Purchase Links:

• - Line Socks Chiyonofuji (White) 22-25cm
• - Line Socks Chiyonofuji (White) 25-28cm
• - Line Socks Chiyonofuji (Navy) 22-25cm
• - Line Socks Chiyonofuji (Navy) 25-28cm

Hand Towel

• - Price: 800 JPY (including tax)
• - Release Date: Starting from August 28, 2026
• - Availability: Nationwide
• - Description: High-absorbency hand towel featuring a design that captures a memorable scene from Chiyonofuji's career. Made in Imabari, known for high-quality towels.

Purchase Link: Hand Towel Chiyonofuji

Note that stock availability may vary by store, and there may be differences in release dates and times.

Designer Hiroshi Ochiai's Vision

Ochiai expresses his excitement about this collaboration, emphasizing the chance to promote Japanese culture both domestically and internationally. The designs reflect his fond memories of watching Chiyonofuji on television during his prime.

About FamilyMart

FamilyMart aims to connect with its customers like family, offering quality and convenience in their daily lives. As it approaches its 45th anniversary, the brand is committed to evolving beyond a mere convenience store and becoming an invaluable part of the communities it serves.

Looking Ahead

As FamilyMart embarks on its biggest challenge yet, its new slogan 'the best challenge' intends to keep the brand at the forefront of customer preference by continuously delivering innovative and delightful offerings. You can follow their journey through the special anniversary site: 45th Anniversary Campaign