#United States #Insta360 #SMX Championship #Action Camera #Ellenton

Insta360 Partners with SMX World Championship

The SMX League™ has announced a thrilling partnership with Insta360, a leading innovator in 360-degree action cameras, to become the official and exclusive action camera sponsor of the SMX World Championship™. This exciting collaboration kicks off during the 2025 Monster Energy AMA Supercross season, which begins on January 11, 2025, with 28 races culminating in a highly anticipated postseason.

This partnership marks a significant milestone, as Insta360's cutting-edge cameras will revolutionize how fans experience the high-octane sport of motocross. The brand's advanced technology will capture every thrilling moment both on and off the track, providing unprecedented access to the action through unique visual perspectives.

The Technology Behind the Action

The lineup of cameras, including the Insta360 X4, Ace Pro 2, and Insta360 GO 3S, will facilitate amazing 360-degree, first-person views that promise to bring fans closer to the action than ever before. These cameras can be mounted on various spots, such as a racer's chest, handlebars, or even airborne during daring jumps. The versatility of Insta360’s equipment allows fans and riders alike to experience the race from multiple captivating angles, enhancing the adrenaline rush that comes with such events.

Max Richter, the Vice President of Marketing at Insta360, expressed his excitement regarding the partnership, stating, "Insta360 is beyond stoked to partner with the SMX World Championship and redefine how fans experience the sport. Our cameras capture every angle of the action, offering fans a visceral, immersive view of SMX's fast-paced, high-stakes racing."

Enhanced Fan Engagement

Under this new partnership, Insta360 will be front and center at every SMX event, from California to Florida. Viewers can expect dynamic content showcasing the races live and on social media, bringing fans closer to the exhilarating sport. This will not only allow fans to enjoy the thrill of racing but also receive insights into the day-to-day experiences of the riders and teams involved.

Dave Muye, Vice President of Global Partnerships for Feld Motor Sports, Inc., noted, "We’re excited to welcome Insta360 as the official and exclusive action camera sponsor of the SMX World Championship. Insta360’s cutting-edge technology provides the league with additional creative options to showcase the sport and provides fans with a whole new way to experience the drama and thrills of race day."

The intuitive technology of Insta360 cameras, known for their “shoot first, point later” capability, empowers racers to effortlessly capture stunning footage without the need for extensive technical skill. By simply utilizing the Insta360 app, they can review their recordings and choose the ideal angles to relive their experiences from various viewpoints.

Expanding Reach and Audience Engagement

As the premier off-road racing series worldwide, the SMX World Championship draws millions of viewers globally. With the integration of Insta360’s technology, the exposure and engagement during race days will skyrocket, providing team and rider coverage in real-time and unique behind-the-scenes stories that fans crave.

Additionally, throughout the 2025 season, fans will have the chance to engage with Insta360 at various events, including on-site booths where they can interact with products and try the latest cameras themselves. The engagement initiatives are set to strengthen the bonds within the racing community, encouraging fans to participate through social media challenges and exclusive content collaborations.

The SMX World Championship kicks off this weekend, setting the stage for an exhilarating season. For those tuning in from home, every race day will be available for streaming on Peacock, with international viewers also able to access coverage via the SuperMotocross Video Pass.

About the SMX World Championship and Insta360

Founded in 2022, the SMX World Championship™ is an exciting blend of stadium racing precision and outdoor speed and endurance. It consolidates the Monster Energy AMA Supercross Championship and the AMA Pro Motocross Championship into an engaging series of races. Insta360, celebrated for its outstanding 360° cameras and innovative approach, continues to empower creators and enthusiasts by providing tools to capture and share thrilling life experiences.

For further details on Insta360’s wide array of cameras, visit their website at www.insta360.com and stay engaged with their social media for exclusive race-day content and giveaways.